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  • Screen Shot 2019 10 19 at 1.16.26 PMMason Maximizes
    delivery service

    Owned Trucks designed to
    optimize driver productivity

     iconic branded fleet of 1000 trucks are being enhanced: 2 yrs ago the first electric vehicle customised for multi-category supplies e.g. water. Now the launch of the 'Maximizer' designed to optimise the 'One Source Wonderful' business supply proposition. We spoke with fleet manager John DiLuna... .Later today

    Read More
  • Screen Shot 2019 10 16 at 10.52.12 AMCast away the
    'OPeless Island!

    Ominous call for reps &
    dealers lost/shipwrecked

    WBMason CEO Leo Meehan's crescendo call to the salesforce and vendors was sooo moving. He morphed the metaphors from the Titanic & Castaway disasters to inspire laggard reps to transition from OP to the new Business Supply categories.... NOW! Later today

    Read More
  • johnsen walter acme nyse lrA c m e United
    loses sharpness

    Shifts focus to safety
    tools & First-aid kits

    Acme United
    today announced slower sales growth in Q3'19 financial results. Sales of core cutting tools slowed whilst moving successfully into first aid & safety products....

    Read More
  • Screen Shot 2019 10 19 at 8.17.41 AMWBMason: Best
    in Show Awards

    FM, Hygiene, Refreshments,
    Foodservice, Wellness &
    Ergonomics eclipse OP

    annual 3 day reps & consumer show at Foxwoods highlighted the huge shift in category mix from simple OP to broadline business supplies. Over half the display & demo space was taken by more enterprising productivity providers. We highlight the best in show...

    Read More
  • kaluzny stefan sycamoreEssendant exits
    auto/ind business

    Vulture Sycamore offloads
    acqs from Cody Phipps era

    Vulture capitalist Sycamore Partners owners of OP wholesaler Essendant & reseller Staples continued its asset stripping process with the sale of auto & industrial assets acquired over the past 12 years by United Stationers ill advised leaders

    Read More
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costolo-dick-twitterTwitter: real-time
info’ network

It's not social media. It’s the best
permission marketing tool ever!


27 Sep’12

Twitter CEO Dick Costolo was interviewed recently by Business Week’s Charlie Rose about its redesign and its mobile strategy. Here are the highlights...

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twitter_bird_follow_me__SmaManufacturer and dealer alert!

Twitter critical

Brands need to include in their
marketing and promo strategy


8 Jun’11

Progressive marketers can be forgiven for occasionally jumping on bandwagons seemingly loaded with gold given the hype surrounding some launches.

Read more ...

twitter-marketing-promotion1Open webstores 
to Twitter and Facebook

Measure user likeabilty and engagement


By Lucy Jermyn
15 Sep 10

Brands i.e. resellers and manufacturers, wishing to take their social media strategies a stage further must tailor their approach towards hardcore advocates - and make sure webstores are open and easier to reach

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twitter-marketing-promotion1Tweetbeat – 8 Guidelines

Avoid bitter
on Twitter

Differentiate personal from
the professional in social media.


12 Dec 09

If Gillette 's PR man spotted rival brand King of Shaves' founder, Will King, in a pub, it is highly unlikely that he would take the opportunity to inform him that his products are 'cheap plastic pieces of rubbish'.

Read more ...


Sweet Tweet success of 2009

“Twitter’s the media winner in year of economic jitters”


21 Dec 09

Non other than Clare Beale the editor of Campaign magazine and lead advertising columnist in The Independent declared today that Twitter was the media success story of 2009. Here are her comments:

Read more ...


What a Cyber- Tweet Day!

OP resellers activity

reaches record levels

1 Dec 09 (Updated)
Yesterday  has become known as Cyber Monday as 97 million Americans return to  work and went online to look for bargains following the Thanksgiving weekend holiday.

The OP resellers have been busy with ‘Sweet-Tweet’ deals, especially the pure internet players with gift incentives.

Read more ...

"Tomorrow's News Today,

not yesterday's news tomorrow."

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