Market Review'25 
July-Dec Analysis

Demand down. Prices Up! 

Major Mergers: BRAID/ODP

The AI 'Market Bubble' dominated Wall St media, hyping up GDP. Meanwhile, Main St consumer brands' demand was flat at best. Industry consolidation in Q3 dominated with Essendant's OP withdrawal; the BRAID merger of Brady+/Imperial HyPac distributors; and the final capitulation of ODP to Atlas. Meanwhile, the hybrid work, WFH, 'D2C' trends maintained. We chronicle the main events between Jul-Dec'25...Complete