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Lucy-Dealer-splitProficiency Index US/UK dealer and user study

Disconnected… dealer priorities and user wants

Mind the gap! .................... Match the market needs.

13 Aug 09 (Completed 1300 UK time; 0800 ET)
We have just completed the annual Proficiency Index survey of ‘What do women want in business’ (9 Aug‘09). During the course of the survey our research team thought it would interesting to discuss dealers current top priorities and see how they matched up with businesswomen’s main concerns.

We also asked them what was important to them; their favourite stores and their awareness of local suppliers. We publish the fascinating results here.

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