B2B marketing
Even experienced and seasoned OP pro's don’t seem to get that B2B and B2C marketing distinctions are dead! Resellers need to reach decision makers now, not just commodity buyers. That means personalised marketing beyond the buyer Sally to the lovely user chooser Lucy...like Amazon and progressive dealers do.
The Rise & Rise of
MPS is dying! Long live "Managed Technology Services' providers that drive productivity improvement for customers. We profile the Top 8 resellers that are leading the US market and making regional acquisitions to fuel expansion...
Paper/printmakers'
Most of the leading OP, Paper & Print makers reported continued sales declines in Q4'19. We analyse the market, comparative performance and any plans for reinvention. Paper demand is plunging double-digits with no price hikes to disguise the deceleration, now down 60% since 2008... Updated for LSC Comms today
Top Tech VAR
CRN has published its annual review of top tech resellers aka managed service providers. In addition, invaluable research on end user needs and attitudes towards suppliers. We highlight the business supply leaders and discuss why productivity driven dealers are back in vogue
Top FoodService
The US FoodService market (exc. food) is estimated at $300Bn+ and has grown at 3-4% over recent years. Some of the leading progressive business suppliers are making early inroads. We study the Top 20 players, rising stars and leaders' forecasts for 2020
2020 Predictions:
What will happen with Amazon, Apple, Staples, Essendant, SPR, Depot, WBMason, HP/Xerox, Uber, Imperial Dade, SPOT (Spicers-OfficeTeam), EVO/VOW, Westcoast, dealers, groups, wholesalers, manufacturers in 2020. Here are our predictions.... Complete
Top Innovators.
Fast Company & Time magazinesrecently reviewed the most innovative companies of 2019; and Forbes magazine the best breakthrough innovations. We feature the most innovative leaders and best innovations in the business supply/personal productivity marketplace…Complete
Best Performers
The #OPocalypse aka perfect storm impacting the office supply market had its most damaging affect in 2019. Even the more powerful, progressive broadline business suppliers had a tough year; Amazon's high growth rate halved & regional indies only expanded via acquisitions. Proficiency Index reviews best performers in each category. Updated
Progressives in
The bigbox share of the US-UK markets tumbled again in 2019. Disintegrating Depot and stalled Staples lost another $2Bn sales and Amazon's growth slowed. Progressive independent resellers, MSP's continued to gain market share.... Updated
Dealer Champions
We've concluded the Proficiency Index Dealer Productivity Championship 2019, the most universally accepted indicator of dealer profitability. Dealers have submitted sales forecasts for 2019/current employee numbers (FTE's). We've finalise the numbers and publish championship leaderboard today. Updated
"Tomorrow's News Today,
not yesterday's news tomorrow."
