B2U marketing

for B2B resellers

3 affordable direct digital
strategies to reach users

Business supply resellers (B2B) need to make digital connections and provide personalized experiences when selling to users (eg. Lucy, beyond the trad buyers. Here are 3 strong digital ways for dealers to reach Lucy (B2U marketing) provided by experts Mike McLaren of MerkleB2B and Julia Doheny of B2B International. We discuss...

"You can't be fired
buying from AMZN"

Dealers undrstate contract
leakage by Godzilla's grab

Amazon continues to grow its broadline business supplies category to an estimated $60Bn+ worldwide in 2021. Our conversations with contract OP dealers indicate a huge underestimation of Amazon's penetration in corporate accounts. Moreover, it is now #1 wholesaler to dealers in all the major marketplaces.... Updated

Beyond paperclips

to personalized
productivity tools

Transactional dealers pivot
to managed srvc providers

2021 will be the 10th year running we have urged OP dealers to move from the paper dominated office supply market towards the paperless office where users need tools & services to help gain productivity e.g. IT, hygiene, ergonomics. Here's our latest practical guidelines & progressive dealer case studies to aid your transition...Updated

Bouncebackability
Index leaderboard

Q2'21 results analysis show
healthy growth v laggards

Reports are flowing in fast for business supply players in Q2'21 and predictably show strong positive growth v Q2'20, but how do they compare with the pre-Covid 'norm'? Proficiency Index reports the leaderboard of vendors, wholesalers and dealers' 'Bouncebackability' performance v Q2'19. Updated daily... Full commentary inc. Target, Walmart, Home Depot, PFG/Vistar