BIC: B a l o n e y
Infused Claptrap?

Plan: "Penetrate, simplify &
adapt locally to fuel growth"

BIC outlined its strategic roadmap to 2030 with an ambition to reignite growth via value creation. 'BIC to the Future' relies on a more focused portfolio across four major categories, stronger market execution and brand investments. CEO Rob Versloot said  "We want to make BIC top of mind across markets". Good luck given stationery's -40% demand demise and lost consumer interest. Full story here, first...