OPocalypse Now!
Best mkt analysis:Proficiency Post, is enjoying its 20th year, providing a ons source, breaking news analysis of the $500Bn+ broadline business supply market... first. PP promotes best practice stories that drive personalised productivity services for pro' user choosers. PP analyses the whole market, not just the declining OP segment (<20% total) covered by rivals. Please subscribe to PP and get the whole story, not just recycled press releases. Tomorrow's News Today!
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'Different' is done.There has been a rapid rise in meaningless marketing messages in recent years e.g. different, quality, solutions, bigger, personal, local etc. Where are the specific benefits? Where are the savings in time, money and space, that drive users' productivity? We review the business supply markets' best and worst messages and make recommendations....Updated
Is 'Workplace'The broadening. growing Business Supply Market is referred to by many as the 'workplace' to replace the 'office'. Is this a backward step? We think so. Workplace conjures images of Victorian Workhouses. Surely, the 'office' is a better term to describe the new mobile, flexible, anywhere, collaborative environment. Here's why...
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not yesterday's news tomorrow."
Wayfair waylay
Wayfair, the $13Bn US/UK home & office furnishings etailer, just announced the layoff of 1000 workers, added to the 870 jobs cut in Aug'22. Covid proved a huge sales boost to WFH business customers, but now in reverse. Perspective means a -10% workforce cut with sales still running +40% ahead of norm 2019
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