Target's 'InsideOut'
customer campaign

“Great design is about how
we resonate with our guests’

Resurgent US retail leader Target has launched a new brand campaign,'Inside Out' focused on its customers.."We’re putting guests at the center and using something as familiar as our shopping bag to tell those stories in a fresh, joyful way.” Early results of a turnaround plan launched in March show the effort gaining traction. Full story here, first....