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  • OPocalypse now LARGEOPocalypse Now!
    Who will survive?

    Bigboxes bleed. Dealers die.
    W/salers holed. Mkt implodes!


    Proficiency Post     has chronicled the demise of the OP market since 2010. The relentless rise of Amazon to grab 30% of the market; and the failure of bigbox, trad wholesalers and dealers to respond by expanding into the huge broadline business supply market. Meanwhile, we've championed the deeds of progressive players who we believe will survive...Updated
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  • Proficiency Post team 23Best mkt analysis:
    First & Foremost 

    That's why top leaders
    prefer Proficiency Post 

    Proficiency Post, is enjoying its 20th year, providing a ons source, breaking news analysis of the $500Bn+ broadline business supply market... first. PP promotes best practice stories that drive personalised productivity services for pro' user choosers. PP analyses the whole market, not just the declining OP segment (<20% total) covered by rivals. Please subscribe to PP and get the whole story, not just recycled press releases. Tomorrow's News Today!

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  • Screen Shot 2023 10 20 at 6.46.52 PM'Different' is done.
    Better is Better!

    Mushy marketing messages
    miss the key user choosers

    There has been a rapid rise in meaningless marketing messages in recent years e.g. different, quality, solutions, bigger, personal, local etc. Where are the specific benefits? Where are the savings in time, money and space, that drive users' productivity? We review the business supply markets' best and worst messages and make recommendations....Updated

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  • Screen Shot 2020 05 17 at 7.51.20 PMIs 'Workplace'
    the Wrongplace?

    Office is where you are
    not 19thC workhouse?

    The broadening. growing Business Supply Market is referred to by many as the 'workplace' to replace the 'office'. Is this a backward step? We think so. Workplace conjures images of Victorian Workhouses. Surely, the 'office' is a better term to describe the new mobile, flexible, anywhere, collaborative environment. Here's why...

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open office workingPinterest poised

as marketers pet

Forrester: needs to up ad


offer to attract sponsors


Pinterest is poised to become Madison Avenue’s newest darling, and this year will be a critical period to see if the website can turn the initial hype into a serious advertising business, according to a new report from eMarketer.

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