Facebook testsFacebook is testing a new way for advertisers to buy video promos that may help determine which ads people are actually watching.
Wayfair web
Wayfair, the $2Bn home office etailer, spends at least 50% of its ad budget on the highly targeted, data-driven ad placements using programmatic platforms.
#SH-PLIT then
With HP set to split in two and EMC facing pressure from an activist investor, the time is right for a merger according to a report from investment banking firm Raymond James.
Meet the new
Modern fathers are choosing to leave traditional careers and launch start-ups from home in a bid to spend more time with their families.
HP top execs
As HP moves toward its November split, one of CEO Meg Whitman's key leaders confirmed his departure following many others over the past year...
Private label
Less than 3 years after ConAgra Foods acquired Ralcorp for $6.6Bn from Post Foods it plans to exit the business. This is a timely reminder for OP marketers to review their brand strategies.
#SPH-PLIT: highThis week, HP will disclose the financial outlines of its successor companies: HP Inc. (PCs & printers) Hewlett-Packard Enterprise (corporate technology).
Microsoft exits
Microsoft is shutting down most of its display advertising business and handing over parts of it to AOL and AppNexus. CEO Stya Nadella
AMZN: amazing
Amazon's Prime loyalty program converts browsers to buyers 74% of the time compared with 3% for top 500 merchants...
3D Maker cafe
Internet cafes started it. Banks are copying it. Why don't office retailers do 3D making shops to replace their print/copy services with an added taste of espresso?
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