OPocalypse Now!
Best mkt analysis:Proficiency Post, is enjoying its 20th year, providing a ons source, breaking news analysis of the $500Bn+ broadline business supply market... first. PP promotes best practice stories that drive personalised productivity services for pro' user choosers. PP analyses the whole market, not just the declining OP segment (<20% total) covered by rivals. Please subscribe to PP and get the whole story, not just recycled press releases. Tomorrow's News Today!
Free Access click Resd More
'Different' is done.There has been a rapid rise in meaningless marketing messages in recent years e.g. different, quality, solutions, bigger, personal, local etc. Where are the specific benefits? Where are the savings in time, money and space, that drive users' productivity? We review the business supply markets' best and worst messages and make recommendations....Updated
Is 'Workplace'The broadening. growing Business Supply Market is referred to by many as the 'workplace' to replace the 'office'. Is this a backward step? We think so. Workplace conjures images of Victorian Workhouses. Surely, the 'office' is a better term to describe the new mobile, flexible, anywhere, collaborative environment. Here's why...
"Tomorrow's News Today,
not yesterday's news tomorrow."
Mondelez moves
Mondelez, the global snack brands powerhouse inc. Cadbury, Kraft and Ritz, announced the acquisition of Enjoy Life Foods, which specializes in allergy-free foods.
Please read full article by subscribing here
