OPocalypse Now!
Best mkt analysis:Proficiency Post, is enjoying its 20th year, providing a ons source, breaking news analysis of the $500Bn+ broadline business supply market... first. PP promotes best practice stories that drive personalised productivity services for pro' user choosers. PP analyses the whole market, not just the declining OP segment (<20% total) covered by rivals. Please subscribe to PP and get the whole story, not just recycled press releases. Tomorrow's News Today!
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'Different' is done.There has been a rapid rise in meaningless marketing messages in recent years e.g. different, quality, solutions, bigger, personal, local etc. Where are the specific benefits? Where are the savings in time, money and space, that drive users' productivity? We review the business supply markets' best and worst messages and make recommendations....Updated
Is 'Workplace'The broadening. growing Business Supply Market is referred to by many as the 'workplace' to replace the 'office'. Is this a backward step? We think so. Workplace conjures images of Victorian Workhouses. Surely, the 'office' is a better term to describe the new mobile, flexible, anywhere, collaborative environment. Here's why...
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HP: Half-Fast
HP has stepped up its TV ad activity on ink; and is now challenging customers with a 'Moving Fast Enough' pointless
campaign. The old tech giant should be asking itself this question.
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