German staty mkt
forecasts deluded?
Understated demand drop
Overstated growth to 2030
A new report by Marketmedia24 forecasts German stationery market growth up to 2030? Unbelievable? The European office supply market volume was down -50% from pre Covid 2019 norms in 2020; and still down -20 to 25% in 2022. Given the inefficiency of paper based communications and the digital transformation that accelerated through Covid, how can it forecast anything other than massive decline?
