Coke's 2020
wellness vision
Low cal, smaller packs:
responsible marketing
Coca-Cola continues on track to achieve its four key global well-being commitments that it set out to reach by 2020.
There's been much PR and social media postings by makers and distributors promoting their sustainability credentials. How much is genuine and how much is sham posturing aka 'greenwash'? Certainly there are doubts about printer paper claims given the toxic journey between makers, distributors, users, mailing and recycling. We explore....Updated
Beleaguered bigbox ODP Corp (aka-Depot-Max) has leaked that more acquisitions under its faux 'Federation' distraction platform can be expected. With many dealers under pressure post-Govt Covid relief, could major Mid-Atlantic and Carolinas' resellers be in play? We discuss ceo Gerry 'Bizarro' Smith's latest attempt to distract attention away from its dire demise...
Is the end nigh for stockless dealers? Back in the 2019 'normal' days, dealers were struggling with a slowing economy. Then, Covid crashed the corp office market. Then, Government relief ran out last year. Now consolidation is happening? Moreover, wholesalers raised prices above inflation squeezing dealers competitiveness? The BIG question is how will transactional dealers survive? Should we expect larger progressives to lead an acquisition wave in the business supply market? We investigate latest market views. Later today ...
'Buy Local' campaigns have been promoted by dealer groups for 30 years, largely as defensive plays v bigbox attacks. But, what user benefits do they offer in terms of personalized productivity gains v the increasingly local and faster Amazon army of resellers? We discuss and offer guidance...Updated
Coca-Cola continues on track to achieve its four key global well-being commitments that it set out to reach by 2020.
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