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MPS thornBrother in denial as
MPS demand sinks

Launches pro laser printer
to close mkt leaders gap


Brother
is claiming "to capitalize on the rise in MPS demand" with the launch of a new "professional colour laser printer range". It points to dodgy IDC research that chose to ignore 20%+ price inflation; and a recovery from a decimated MPS market during Covid. Why is it deluding itself?

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not yesterday's news tomorrow."

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