Screen Shot 2024 04 01 at 9.01.58 PMCreative or crap ad
mktng campaign?

KC's "Get Comfortable" in the
Office: Andrex controversy?

The latest TV campaign by Kimberly Clark to promote its Andrex toilet tissue is labelled 'Get Comfortable in the Office". It's a creative departure from its 'Puppy' campaigns over the past 50 years, but is it the right one? Early reactions have been critical. Perhaps, the shock controversy will boost market share? It's certainly a clever and memorable ad!

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