Screenshot 2024 04 19 at 10.00.35BradyPlus' brand
integration plan?

How'll unifying 59 acquisitions
into one central system work?

BradyPlus the newly named US HyPac distribution network's CMO Ian Gresham discussed the way ahead with Ian Heller and Jonathan Beim from Distribution Strategy Group. They covered brand strategy, digital transformation, customers reaction, centralization and cultural challenges. We analyse and comment....

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