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The march of the mass marketers

Leaders report major market gains in business supplies. How you should respond


11 Feb 10 (Updated 1900ET; 2400 UK time)

“Wal-Mart sell more office supplies for fun than we sell seriously” said Staples CEO  Ron Sargent recently. Moreover, all of these massmarketers sell serious  volume of business supplies into small medium sized businesses (SMB/SME over 10-1000 employees). Oh yes they do!

 

Distribution channels have blurred. There are no longer dividing lines between retail (B2C), web and commercial delivery business (B2B). The opportunity is there for all dealers to be a multi-channel players. We study the leading players and explain how.

"Tomorrow's News Today,

not yesterday's news tomorrow."

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