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Winning over
hearts and minds

The case for integrating customer
service and marketing functions


31 Mar 10
Marketing departments are often accused of being too supply side oriented, bombarded as they can be by vendors wanting to buy space in their marketing campaigns.

Sales people often accuse marketers, merchandisers in effect, of being out-of-touch with the street… out of touch with customers. Will integration help?

"Tomorrow's News Today,

not yesterday's news tomorrow."

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