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man in mirror1 ignoring lucyThe Age of the
Senseless Slogan

Meaningless mkt msg/ads
that don't connect w/users

Boastful, jargon-filled slogans are out and Nike-style brevity is in for brand marketers as they seek to imbue their products with emotive value. But are their brand values at risk from these curt messages? We doubt it?

"Tomorrow's News Today,

not yesterday's news tomorrow."

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