2015 Dec pp banner1200 2 mob
2016 Jan pp banner1200
  • Screen Shot 2019 10 19 at 1.16.26 PMMason Maximizes
    delivery service

    Owned Trucks designed to
    optimize driver productivity


    WBMason's
     iconic branded fleet of 1000 trucks are being enhanced: 2 yrs ago the first electric vehicle customised for multi-category supplies e.g. water. Now the launch of the 'Maximizer' designed to optimise the 'One Source Wonderful' business supply proposition. We spoke with fleet manager John DiLuna... .Later today

    Read More
  • Screen Shot 2019 10 16 at 10.52.12 AMCast away the
    'OPeless Island!

    Ominous call for reps &
    dealers lost/shipwrecked


    WBMason CEO Leo Meehan's crescendo call to the salesforce and vendors was sooo moving. He morphed the metaphors from the Titanic & Castaway disasters to inspire laggard reps to transition from OP to the new Business Supply categories.... NOW! Later today

    Read More
  • johnsen walter acme nyse lrA c m e United
    loses sharpness

    Shifts focus to safety
    tools & First-aid kits


    Acme United
    today announced slower sales growth in Q3'19 financial results. Sales of core cutting tools slowed whilst moving successfully into first aid & safety products....

    Read More
  • Screen Shot 2019 10 19 at 8.17.41 AMWBMason: Best
    in Show Awards

    FM, Hygiene, Refreshments,
    Foodservice, Wellness &
    Ergonomics eclipse OP


    WBMason's
    annual 3 day reps & consumer show at Foxwoods highlighted the huge shift in category mix from simple OP to broadline business supplies. Over half the display & demo space was taken by more enterprising productivity providers. We highlight the best in show...

    Read More
  • kaluzny stefan sycamoreEssendant exits
    auto/ind business

    Vulture Sycamore offloads
    acqs from Cody Phipps era


    Vulture capitalist Sycamore Partners owners of OP wholesaler Essendant & reseller Staples continued its asset stripping process with the sale of auto & industrial assets acquired over the past 12 years by United Stationers ill advised leaders

    Read More
  • 1
  • 2
  • 3
  • 4
  • 5
Subscribe to read!

man in mirror1 ignoring lucyThe Age of the
Senseless Slogan

Meaningless mkt msg/ads
that don't connect w/users


Boastful, jargon-filled slogans are out and Nike-style brevity is in for brand marketers as they seek to imbue their products with emotive value. But are their brand values at risk from these curt messages? We doubt it?

Comment

Be the first to comment

"Tomorrow's News Today,

not yesterday's news tomorrow."

twitter heart50googleheart50newfacebook heart50

FREE PP NEWS

Please register to the site before you can sign for a list.
No account yet? Register

Member Login