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That was sleasy

Staples Advantage arrogance

 

30 Mar 10
As most readers know, we are huge admirers of Staples and its super marketing abilities in CRM, the recent TV ads and the ‘Easy’ campaigns.

We feel the recently launched Staples Advantage ‘superhero’ campaign falls well short of its high standards.

"Tomorrow's News Today,

not yesterday's news tomorrow."

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