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Recession - hit resellers target women

Mind you, many campaigns are clumsy, inappropriate and disrespectful…too pink!

By Marti Barletta, Trendsight Research (Author of Marketing to Women)
12 Aug 09

NEVER mind the fight to get people to open their wallets in the recession—some companies are taking a different tack, and trying to get customers to open their purses instead.


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