Deer in headlights 24OP/Paper industry
paralysed; in denial?

Bigbox-less. Wholesaler-less.
Dealer-less. Hopeless future?

 We've been talking to progressive leaders pivoting away from the dying OP market. Today there are less than 30 UK dealers over £5M sales; webstores are woeful compared with Amazon; few are serving the growing WFH/hybrid workers; ailing wholesalers are narrow range, reactionary and uncompetitive; bigboxes dead. Meanwhile, is the industry in denial about the OPocalypse? We review... 

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