Alert! Adapt to
WFH user now
Start B2U marketing &
delivery. Suspend B2B
The Covid crisis is cresting and experts predict the WFH wave will become a permanent hybrid working arrangement. The diminishing power of office buyers was already disintegrating pre-Covid, as Amazon accelerated its marketing and delivery to users in business and home (B2U). FortuneWeb's Alicia Raeburn urges a 4 point plan. We review and comment