Personalization
beats fast product?

McD: “Price important, but
CXP paramount to customers"

After spending $M's on digital kiosks and mobile-ordering systems, fast-food chains are discovering most customers just want somebody to take their order at the counter and do so in a friendly way, according to executives, market-research, reviewed by The Wall Street Journal.  A huge lesson for transactionally minded resellers in the business supply market. Full story here, first...