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Screen Shot 2020 05 12 at 2.44.54 PMAlert! Adapt to
WFH user now

Start B2U marketing &
delivery. Suspend B2B


The Covid crisis is cresting and experts predict the WFH wave will become a permanent hybrid working arrangement. The diminishing power of office buyers was already disintegrating pre-Covid, as Amazon accelerated its marketing and delivery to users in business and home (B2U). FortuneWeb's Alicia Raeburn urges a 4 point plan. We review and comment 

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Lucy mobile montage v3Trends: Predicting
users' future needs

ISG's Gentile sees 8 tactics
for #BeyondCovid market


ISG's CEO Mike Gentile
writes an op-ed in the current issue of NOPA's Independent Dealer challenging dealers with a provocative ice hockey analogy: "Ready for the Face-Off? Proficiency Post reviews and comments together with a recommended plan for the new generation broadline business supplier. 

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Screen Shot 2020 12 11 at 1.45.29 PMFakebook faces
frag-men-ta-tion

Anti-Trust, Privacy abuse.
Crushing rivals. Splitting
Instagram & WhatsApp?


The U.S. government and 40+ states sued Facebook for illegally crushing competitors and demanded the company undo its acquisitions of Instagram and WhatsApp.NYTimes OnTech columnist Shira Ovide explains the lawsuits and what it means for the market

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drakeford Simon OPower handsPower propaganda
persists at Euroffice

Reports dealer 'resilience'.

Understates AMZN threat.
Where are the answers?


UK dealer group Office Power likes market surveys & propaganda PR. Leading Q&A's understandably lean towards dealer recruitment, but fail to address big opportunities in the broadline business supply market; need for personalised managed productivity services; 'cost to serve' impact on order size; the MCommerce imperative; & growing need for WFH/B2U marketing. Why? We review & recommend action

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MPS thornHas HP/Apogee's
MPS bubble burst?

Is prolonged print plunge
permanent or temporary?


HP
acquired Apogee, UK's largest managed print provider in Aug'18. With corporations in Covid lockdown how badly have managed print volumes been hit and what's the picture going forward? CRN poses the questions to COO Mark Smythe. We analyse & comment

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CFO control freakWhy workplace
software sucks

Bosses prefer cost saving
v CRM/productivity tools


The person writing the cheque (e.g. CFO) is still the VIP decision maker when buying technology. "I’m going to make an educated guess that you hate at least some of the tech you use for work" writes Shira Ovide NYTimes 'OnTech' columnist. We discuss...

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Screen Shot 2020 12 02 at 4.43.57 PMMeaningless
marketing mush

Jargon monoxide blinds
purpose & user impact e.g.
Humaning, Phygital & Heat


The ad business is overrun with buzzwords and acronyms, and some marketers are saying it’s enough already. Snacks giant Mondelez (Cadbury, Oreo & Ritz) agency Ogilvy is the latest attempt to modernise and twist comms language. We discuss

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Screen Shot 2020 12 01 at 1.47.43 PMViking ventures
beyond Depot?

Can Vulture owned brand
be restored to past glory?


Vulture capitalist Aurelius owner of Office Depot Europe in Sept'20 finally decided to discard the toxic Depot name and revitalise the vaunted Viking brand. How will the much admired, but decimated Viking culture (creator Irwin Helford, pic left), be allowed to recover or will it be sold at soonest opportunity?  Updated

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Screen Shot 2020 11 25 at 10.47.20 AMWork from Home:
winners & losers

B2B marketing goes B2U.
'CostToServe' rates soar


As Covid accelerates, the Work from Home (WFH) Zoom boom is expected to continue thru most of 2021, at least in a hybrid arrangement. This situation has advanced the megatrend towards marketing to users (B2U), not faceless businesses; and forced resellers to match Amazon's home delivery at a higher cost. We analyse the winners and losers Updated

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hygiene salesman

Can dealers sell
the hygiene factor?

Most stuck in same old
shallow, jansan service


In Mar'16 PP asked the question? We noted how most OP dealers approached the huge, growing hygiene market with the same-old cherry-picking, printer commodities approach. What's changed given the Covid crisis?  Here's why dealers must invest and provide a fully personalised, specialist service to create healthy productive workspaces for customers. Complete

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