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Gazelle v BigboxDefeat the
Disruptors

Be agile! Constantly
reinvent to 

outsmart
new digital invaders


Many big beasts of the brand landscape showed themselves to be dinosaurs when confronted by digital competition. Avoiding extinction takes a willingness to change. Be Agile! Be Gazelles!

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Buying Groups ostriches head in sandB y e   B y e
Buying Groups

Sterile selfish dinosaurs v
low cost, agile marketers


Many OP dealers are still obsessed with buying power. In the new everything on-demand market, users want personalised, rapid-response service on broadline branded business supplies. Stop navel gazing... Look out for Lucy's needs

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workplace wellness Lucy heartWorkplace
Wellness

Are health initiatives
right for your company?


Workplace wellness programs are on the rise. They can increase productivity morale and reduce insurance premiums. But what are the risks for employers, and what is the ROI? Is wellness right for your company?

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best buy BrowseBest Buy bulls in
denial & deluded

AMZN browse showcase;
poor webstore shopping


Seeking Alpha Equity Watch
analyst seems to have interpreted something we didn't get in Best Buy's latest Q1'16 report. It reckons the retailer "will continue on a prosperous path."?

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customer intimacy heart mobile10 Principles of
Agile Marketing

How to adapt in new age
of Lucy, the user chooser


We've been hammering home the benefits of agile marketing for 5 years and repeatedly just recently. Have you adopted Agile Marketing yet?

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Buying Groups ostriches head in sandPaperless: Euro

wholesale failure

Terminal tailspin nonstop
Losing leaders unable to


adapt in disruptive era


Wholesalers and dealer groups can die, but the functions can flourish forever. Just as long as they adapt to the new broadline business supply market, driven by the need for personal productivity services, enabled by digital technology e.g. Amazon

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Gazelle leaps bigboxAre you ready
to go  a g i l e?

Adjust to on-demand
customer centric market


We have been hammering the need to be  "Agile marketers" since 2008. We show how dealers should develop their own digital marketing strategy to outsmart Amazon. Be Gazelles! Complete

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costolo dick twitter cluelessTwitter fails to
tell its own story 

Instant broadcasting ad
tool potential unrealised

Major Twitter shareholder Lowercase's Chris Sacca has written a 13 page missive entitled 'What Twitter Can Be'. We review his positively critical view of the most powerful permission marketing tool available today (ask Amazon)...

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dell michael smile lrWhy Dell wins

& HP hype fails

A contrast in ownership
v selfish, hired help spin


We are grateful to Tech Guru's Rob Enderle for his insight and analysis of Dell's DAAC conference and preview of HP Discover event this week. 

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Lucy mobile montage v3"Mobilize your
webstore plse"

Lucy wants to buy local
but are dealers ready?


The mobile is now the preferred shopping channel for the majority user choosers. 31% (44% for businesswomen) of web traffic is now via mobile, with more shopping or info searching. Updated 

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not yesterday's news tomorrow."

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