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Marketing to businesswomen

7 tips for success

Why are OP resellers bad at marketing to the majority decision makers?

By Ruth Mortimer

3 April 10

I am one and so are around half of the human race. So why are marketers apparently so bad at marketing to the female species? Read  Bob Deutsch of Brain Sells has to sa, plus his 7 tips for success.

Deutsch's observations are very relevant in the OP marketplace comments the Editor.

"Tomorrow's News Today,

not yesterday's news tomorrow."

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