HPs Instant Ink-as
-a-Service conflict
Dealers defeated by 'direct
to consumer' stealth move
Last December, HP announced it will allow pre-existing "free ink for life" Instant Ink subscribers to continue their 15-page-a-month free plan. We discuss this decision reversal and get OP distributors' reaction to the tremendous growth of the IaaS direct supply to consumers service that eliminates them. Updated again