WFH forced pivot from B2B
to B2U marketing/delivery
The last 50yrs in office supply has been dominated by selling to buyers in business eg. Sally Saver or FrankFM. Covid caused an acceleration of the trend towards marketing and delivering to WFH user choosers e.g. Lucy, started by Amazon in 2006. Now dealers are racing to catch up, but how will they differentiate from Godzilla's transactional, low price, same day delivery?