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How the mighty fall

Depot’s death wish; Max’s minimisation

How far have these bigbox players moved down the 5 stages of decline?

15 Mar 10

Last May Jim Collins, the acclaimed author of best sellers Built to LastandGood to great published a new book entitled How the mighty fall…the 5 stages of decline. We were reminded of a number of companies in our industry who were experiencing similar stages of decline, notably Office Depot and OfficeMax and 7 June 2009 we published our review.


9 months later  we review Collins’ 5 stage thinking, against the current performances of Depot and Max and comment as follows:

"Tomorrow's News Today,

not yesterday's news tomorrow."

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