How the mighty fall
Depot’s death wish; Max’s minimisation
How far have these bigbox players moved down the 5 stages of decline?
15 Mar 10
Last May Jim Collins, the acclaimed author of best sellers ‘Built to Last’ and ‘Good to great’ published a new book entitled ‘How the mighty fall’…the 5 stages of decline. We were reminded of a number of companies in our industry who were experiencing similar stages of decline, notably Office Depot and OfficeMax and
9 months later we review Collins’ 5 stage thinking, against the current performances of Depot and Max and comment as follows: