Failing to follow the rules of engagement with user choosers
23 Feb 10
New research from agency Targetbase Claydon Heeley (TBCH) suggests that although a majority of marketers are confident they are engaging with their audiences, users believe the opposite.
This study is a revelation, which in our view mirrors the OP market activity. We talk to many dealers who are proud of their relationships with stationery buyers, but unknown to the more important decision makers and user choosers in business supplies.