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Screen Shot 2021 03 14 at 7.00.44 PMDirect to User
trend irresistible

Covid chaos facilitated
fast D2C transformation

Technology has provided tools for original brand makers to transform & nurture direct customer relationships e.g. HP & 3M. This was accelerated by the Covid disruption and disintermediation of normal trading relationships. We explore D2C trends and highlight successful examples and probable weaknesses....

"Tomorrow's News Today,

not yesterday's news tomorrow."

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