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Screen Shot 2021 03 14 at 7.00.44 PMDirect to User
trend irresistible

Covid chaos facilitated
fast D2C transformation


Technology has provided tools for original brand makers to transform & nurture direct customer relationships e.g. HP & 3M. This was accelerated by the Covid disruption and disintermediation of normal trading relationships. We explore D2C trends and highlight successful examples and probable weaknesses....

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