Screen Shot 2023 10 20 at 6.46.52 PM'Different' is done.
Better is Better!

Mushy marketing messages
miss the key user choosers

There has been a rapid rise in meaningless marketing messages in recent years e.g. different, quality, solutions, bigger, personal, local etc. Where are the specific benefits? Where are the savings in time, money and space, that drive users' productivity? We review the business supply markets' best and worst messages and make recommendations ....Updated

Please read full article by subscribing here