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Screen Shot 2014-12-18 at 04.08.59Dealer groups

going direct?

Soennecken move follows UK

wholesalers. Will it buy Otto?


18 Dec’14

We’ve been reflecting on German #1 dealer group’s Soennecken’s recent decision to go direct. Sounds similar to moves made by Spicers, Vasanta and US group TriMega back in 2011. Why are they not focusing on dealers’ marketing?

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