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Frost on Boston snowF r o s t  B i t e s
Favourites 2020

Review of Best & Worst
critical events & stories


This has been a crazy, tragic year for the business supply market. Every cloud has a silver lining. We believe major 2020's trends have accelerated towards a better World: inc. #Paperless #Officeless #Touchless #Spotless #Bigless #Wasteless #Carbonless etc. 

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Screen Shot 2020 12 19 at 12.37.51 PMFakebook attacks
Apple authenticity

Tone deaf Zuck & Co claim
"standing up" for small biz


Facebook's 
Mark Zuckerberg is taking the gloves off in his feud with Apple chief Tim Cook. It's opposed to changes Apple has made to protect personal privacy and ironically would support an antitrust complaint v the iPhone maker. You couldn't make this stuff up!?

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Screen Shot 2020 12 13 at 5.10.42 PMCovid cure case
study from SKorea

Blueprint: Mask mandate;
test, test; high tech tracing


South Korea’s successful approach of regimented masking, aggressive testing, and high-tech contact tracing is a blueprint for the US, UK and other democracies. "Take Covid seriously, respect peoples' space and your own" write Business Week's Matthew Campbell and Heesu Lee. We analyse their study...

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Screen Shot 2020 05 12 at 2.44.54 PMAlert! Adapt to
WFH user now

Start B2U marketing &
delivery. Suspend B2B


The Covid crisis is cresting and experts predict the WFH wave will become a permanent hybrid working arrangement. The diminishing power of office buyers was already disintegrating pre-Covid, as Amazon accelerated its marketing and delivery to users in business and home (B2U). FortuneWeb's Alicia Raeburn urges a 4 point plan. We review and comment 

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Lucy mobile montage v3Trends: Predicting
users' future needs

ISG's Gentile sees 8 tactics
for #BeyondCovid market


ISG's CEO Mike Gentile
writes an op-ed in the current issue of NOPA's Independent Dealer challenging dealers with a provocative ice hockey analogy: "Ready for the Face-Off? Proficiency Post reviews and comments together with a recommended plan for the new generation broadline business supplier. 

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Screen Shot 2020 12 11 at 1.45.29 PMFakebook faces
frag-men-ta-tion

Anti-Trust, Privacy abuse.
Crushing rivals. Splitting
Instagram & WhatsApp?


The U.S. government and 40+ states sued Facebook for illegally crushing competitors and demanded the company undo its acquisitions of Instagram and WhatsApp.NYTimes OnTech columnist Shira Ovide explains the lawsuits and what it means for the market

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drakeford Simon OPower handsPower propaganda
persists at Euroffice

Reports dealer 'resilience'.

Understates AMZN threat.
Where are the answers?


UK dealer group Office Power likes market surveys & propaganda PR. Leading Q&A's understandably lean towards dealer recruitment, but fail to address big opportunities in the broadline business supply market; need for personalised managed productivity services; 'cost to serve' impact on order size; the MCommerce imperative; & growing need for WFH/B2U marketing. Why? We review & recommend action

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MPS thornHas HP/Apogee's
MPS bubble burst?

Is prolonged print plunge
permanent or temporary?


HP
acquired Apogee, UK's largest managed print provider in Aug'18. With corporations in Covid lockdown how badly have managed print volumes been hit and what's the picture going forward? CRN poses the questions to COO Mark Smythe. We analyse & comment

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CFO control freakWhy workplace
software sucks

Bosses prefer cost saving
v CRM/productivity tools


The person writing the cheque (e.g. CFO) is still the VIP decision maker when buying technology. "I’m going to make an educated guess that you hate at least some of the tech you use for work" writes Shira Ovide NYTimes 'OnTech' columnist. We discuss...

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Screen Shot 2020 12 02 at 4.43.57 PMMeaningless
marketing mush

Jargon monoxide blinds
purpose & user impact e.g.
Humaning, Phygital & Heat


The ad business is overrun with buzzwords and acronyms, and some marketers are saying it’s enough already. Snacks giant Mondelez (Cadbury, Oreo & Ritz) agency Ogilvy is the latest attempt to modernise and twist comms language. We discuss

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not yesterday's news tomorrow."

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