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bezos amazon achilles heelAMZN debrands to
listless pvte labels

Jeff Bezos' Amazonification
"tastes like tractor diesel"


"The ‘platformization’ of business provided by Jeff Bezos' Amazon starves users of the information needed to opt for a quality original branded product" writes Daily Telegraph's Andrew Orlowski. We've discussed this 'disruptor or dud' subject over the past 3 years and update our view....

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Screen Shot 2021 06 30 at 6.43.42 PMDigital divide:SMBs
get w/the program!

Alert! W/salers/SW Houses
help dealers beat Amazon


There is a tendency among SMBs to view digital transformation as non essential, rather than a business-critical priority. Incorporating tech into a business of any size can be a costly and complex exercise, but it’s a vital investment in the future of the business. How do business resellers rate?

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Personalised emarketingB2U marketing

for B2B resellers

4 affordable direct digital
campaigns to reach users


Now more than ever, business supply resellers (B2B) need to fmake digital connections, inform and provide better experiences when targeting users beyond the trad buyers Here are some strong digital marketing ideas for dealers to reach users (B2U marketing) while driving profits at the same time.

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Hybrid Working LucyHybrid working's

separation stress

Distributed teams cause
difficult cultural issues?


The wholesale adoption of remote working by many companies over the past 15 months has required their employees to be ever present and always switched on, ready to respond to the next cascade of Slack messages before logging in for yet another Zoom meeting. How will companies adapt to hybrid working culture?

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Screen Shot 2021 06 21 at 3.35.25 PMInflation: Will Fed
up interest rates?

Will rising materials/wages
costs force price increases?


"Fed boss may get mugged by reality" headlined Times' American Account economist Irwin Stelzer.  He suggests price increases are on the horizon caused by wages, rather than the more likely probability of rising raw material costs from imports and tariffs. Will Jay Powell react with a rise in interest rates?

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Screen Shot 2021 06 20 at 11.53.37 PMWho'll win WFH
war of attrition?

Bankers & consulting firms
divided on return to office


"Deloitte
is letting 20,000 staff decide how they work. Morgan Stanley is ordering bankers back to offices" writes Barclays Bank's ceo Jes Staley. Everyday there's news of different approaches with 2 days/wk WFH the most popular option for professional firms. We discuss....

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lucy receives package lrBetter go B2C!
B2B gone R.I.P!

Stick or twist? How Covid
accelerated transformation
towards digital.. or denial?

 
"The business transformation conundrum? As trading restrictions are relaxed, firms that changed their business models to survive are having to decide whether to stay on that path or revert to pre-Covid mode" writes Raconteur's Chris Stokel-Walker. We discuss the silver lining opportunities that arose from the Covid cloud...

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Screen Shot 2021 06 17 at 12.34.22 AMHow resellers can

fix digitalphobia?

Reluctance to invest costs
dealers dear v AMZN edge


Concerns about cost and a lack of in-house knowledge have deterred many SMBs & business supply dealers from attempting a digital transformation. Here’s a guide to the process that progressive dealers have taken...

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UK economic recoveryUnplugged UK's
unbridled growth

Brexit boosted trade prove
Project Fear pundits wrong


"Trade figures show just how wrong Project Fear really was" writes Telegraph's Matthew LynnLeaving the EU's single market is scarcely affecting UK exports - and indications are that it will boost its #GlobalBritain initiative

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Screen Shot 2021 06 10 at 11.29.11 AMA little more 

conversation &
more action, pls

Voice activated search
no longer a nice to have


The proliferation of smart devices and the improving capabilities of AI-powered voice assistants mean that voice searchability is no longer a mere ‘nice to have'. Hey Alexa, are marketers and their businesses investing enough time, money and effort in improving their conversational search rankings?

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