Frost Bites

Details: 13 Apr 21; Updated: 14 Apr 21

Hybrid WFH world
heightens women's
purchasing power

Worklife confluence trends
stress home style designs

As business optimism grows looking #BeyondCovid, attention turns to how suppliers will adapt to the new hybrid WFH/central office world. Yes, marketing and delivery will need to pivot towards consumers (B2U) and 'cost-to-serve' will increase, but will resellers shift focus towards the ever increasing power of women decision makers? We explore...

Details: 11 Apr 21; Updated: 12 Apr 21

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Amazon Biz sales
grossly devalued

Classification excls Direct-
to-User supply since 2006

Amazon Business last month released annual sales numbers trending at $25Bn worldwide. Based on PPSources we believe these figures hugely underestimate total business supplies GMV inc Micro/SMB's, since it started back in 2006. Now Bank of America is jumping on the baloney bandwagon....

Details: 9 Apr 21; Updated: 12 Apr 21

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The Big City office
space req shrinks

Hybrid working trend hits
demand & vacancies soar

As major city office vacancies climb to their highest levels in decades with corporations embracing WFH, the real estate industry faces a potentially grave threat. The consequential downward pressure on business supply demand is serious as dealers compete with Amazon for the higher 'cost to serve' fragmented WFH/B2U marketst

Details: 2 Apr 21; Updated: 2 Apr 21

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A stern message
contained in bottle

Globalization down risk for
goods high; services low?

The stuck EverGreen container ship on the Suez Canal was a metaphor. "Long-distance supply chains hide costly risks — and those risks may help usher in a new stage of global commerce involving borderless services" writes NYTimes Marc Levinson. We analyse...

Details: 1 Apr 21; Updated: 1 Apr 21

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The G r e e n
Infrastructure
G e n e r a t i o n

Will Pres Biden's Boost
supercharge economy?

After the US presidential election top NYTimes columnist Tom Friedman wrote the key to future US success was for President Biden to deliver real stimulus that enables all Americans to realize their full potential. Moreover, to make sure that the $1.9Tn relief package; and his coming $3Tn green/infrastructure proposal actually deliver as promised.

Details: 1 Apr 21; Updated: 1 Apr 21

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Corporate office
comeback or no?

Mixed feelings in London.
Vested views skew reality

On Tuesday, we studied attitudes of NYC office bosses & employees on the "return to central offices" dilemma. Now we look at the similar quandary in London, where optimism is greater, but is it real given the WFH productivity boost; the dawning of the 'decentralized age'; and the cataclysmic challenge facing commuters?

Details: 30 Mar 21; Updated: 30 Mar 21

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Zoooooming
back the future?

New collaborations see
hot desks, small rooms

As corporations plan to bring workers back to the office, interior design experts Perkins+Will expect expanded gathering spaces and fewer personal workstations. The #BeyondCovid scenarios look uncannily like collaborative workspaces from progressives in the 90's

Details: 30 Mar 21; Updated: 30 Mar 21

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New York's new
reality e s t a t e?

'Decentralised Age' dawns:
Hybrid worklife confluence

Remote work is here to stay. Manhattan may never be the same. NYC, long buoyed by a fantastic flow of commuters into towering office buildings, faces a cataclysmic challenge, even when Covid concludes. A new mobile 'office is where you are', 'decentralized age' has dawned. This case study by NYTimes' Matthew Haag is convincing....

Details: 29 Mar 21; Updated: 29 Mar 21

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Amazon's private
label p a r a d o x

Criticism fair given history
of 19thCy retail practices?

Amazon's aggressive acceleration to #1 customer choice for everything, has radically changed how retailing works. It attracts much scrutiny and criticism. "Some of this is justified but one strand seems unfair because it attacks Amazon for something that's been around for 150 years - the private label business" writes Seeking Alpha's Ben Evans.

Details: 29 Mar 21; Updated: 29 Mar 21

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Ramping Return
on Investment!

Henkel CMO "Sexiest
tool open to marketers"

While it is important to resist an obsession with short-term thinking, return on investment (ROI) remains a powerful metric for marketers when used correctly, says mighty hygiene & OP maker Henkel's marketing boss Nikki Vadera. More top marketers add their weight to the power of ROI. We discuss....

Hybrid WFH world
heightens women's
purchasing power