AMZN debrands to
"The ‘platformization’ of business provided by Jeff Bezos' Amazon starves users of the information needed to opt for a quality original branded product" writes Daily Telegraph's Andrew Orlowski. We've discussed this 'disruptor or dud' subject over the past 3 years and update our view....
Digital divide:SMBs
There is a tendency among SMBs to view digital transformation as non essential, rather than a business-critical priority. Incorporating tech into a business of any size can be a costly and complex exercise, but it’s a vital investment in the future of the business. How do business resellers rate?
B2U marketing
Now more than ever, business supply resellers (B2B) need to fmake digital connections, inform and provide better experiences when targeting users beyond the trad buyers Here are some strong digital marketing ideas for dealers to reach users (B2U marketing) while driving profits at the same time.
Hybrid working's
The wholesale adoption of remote working by many companies over the past 15 months has required their employees to be ever present and always switched on, ready to respond to the next cascade of Slack messages before logging in for yet another Zoom meeting. How will companies adapt to hybrid working culture?
Inflation: Will Fed
"Fed boss may get mugged by reality" headlined Times' American Account economist Irwin Stelzer. He suggests price increases are on the horizon caused by wages, rather than the more likely probability of rising raw material costs from imports and tariffs. Will Jay Powell react with a rise in interest rates?
Who'll win WFH
"Deloitte is letting 20,000 staff decide how they work. Morgan Stanley is ordering bankers back to offices" writes Barclays Bank's ceo Jes Staley. Everyday there's news of different approaches with 2 days/wk WFH the most popular option for professional firms. We discuss....
Better go B2C!
How resellers can
Concerns about cost and a lack of in-house knowledge have deterred many SMBs & business supply dealers from attempting a digital transformation. Here’s a guide to the process that progressive dealers have taken...
Unplugged UK's
"Trade figures show just how wrong Project Fear really was" writes Telegraph's Matthew Lynn. Leaving the EU's single market is scarcely affecting UK exports - and indications are that it will boost its #GlobalBritain initiative
A little more
The proliferation of smart devices and the improving capabilities of AI-powered voice assistants mean that voice searchability is no longer a mere ‘nice to have'. Hey Alexa, are marketers and their businesses investing enough time, money and effort in improving their conversational search rankings?
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