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workplace wellness Lucy heartW o r k p l a c e
W e l l n e s s
W a v e  is UP!

Ergonomics, health &
safety e.g. Fitbit & Stir


Today's highly successful IPO for Fitbit; the launch of the Apple Watch; the latest innovations at NeoCon; are powerful symbols of massive interest in health &wellness that lead to greater personal productivity...later today

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facebook v twitterFBK for friends.

Twitter for biz.

Market misunderstands 
permission promo power
Jack will AMPLIFY effect!



Facebook has 1.44Bn active members. Twitter only 300m active users. Game over? No, Twitter reaches a greater % target audience. We clarify the difference between the social media king; and the #1 permission based business broadcasting service...

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Gazelle v BigboxDefeat the
Disruptors

Be agile! Constantly
reinvent to 

outsmart
new digital invaders


Many big beasts of the brand landscape showed themselves to be dinosaurs when confronted by digital competition. Avoiding extinction takes a willingness to change. Be Agile! Be Gazelles!

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Buying Groups ostriches head in sandB y e   B y e
Buying Groups

Sterile selfish dinosaurs v
low cost, agile marketers


Many OP dealers are still obsessed with buying power. In the new everything on-demand market, users want personalised, rapid-response service on broadline branded business supplies. Stop navel gazing... Look out for Lucy's needs

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workplace wellness Lucy heartWorkplace
Wellness

Are health initiatives
right for your company?


Workplace wellness programs are on the rise. They can increase productivity morale and reduce insurance premiums. But what are the risks for employers, and what is the ROI? Is wellness right for your company?

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best buy BrowseBest Buy bulls in
denial & deluded

AMZN browse showcase;
poor webstore shopping


Seeking Alpha Equity Watch
analyst seems to have interpreted something we didn't get in Best Buy's latest Q1'16 report. It reckons the retailer "will continue on a prosperous path."?

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customer intimacy heart mobile10 Principles of
Agile Marketing

How to adapt in new age
of Lucy, the user chooser


We've been hammering home the benefits of agile marketing for 5 years and repeatedly just recently. Have you adopted Agile Marketing yet?

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Buying Groups ostriches head in sandPaperless: Euro

wholesale failure

Terminal tailspin nonstop
Losing leaders unable to


adapt in disruptive era


Wholesalers and dealer groups can die, but the functions can flourish forever. Just as long as they adapt to the new broadline business supply market, driven by the need for personal productivity services, enabled by digital technology e.g. Amazon

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Gazelle leaps bigboxAre you ready
to go  a g i l e?

Adjust to on-demand
customer centric market


We have been hammering the need to be  "Agile marketers" since 2008. We show how dealers should develop their own digital marketing strategy to outsmart Amazon. Be Gazelles! Complete

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costolo dick twitter cluelessTwitter fails to
tell its own story 

Instant broadcasting ad
tool potential unrealised

Major Twitter shareholder Lowercase's Chris Sacca has written a 13 page missive entitled 'What Twitter Can Be'. We review his positively critical view of the most powerful permission marketing tool available today (ask Amazon)...

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"Tomorrow's News Today,

not yesterday's news tomorrow."

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