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sargent ron ppnews on iphoneMobile content

matters most 

Web designers must
put user first in 2016

 

 

Marketing Week's Keith Weed looks back on what marketers have achieved as an industry in 2015, and look forward to what the future may bring.

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Whiteway jeff explosion#SPOT BURST!
Buy who/what?

Desperate distributor
says it will spend $15m

 

SPOT aka Spicers wholesale/Officeteam direct sales combo continues to be battered by declining demand. In yet another mono-missive CEO Jeff Whiteway says it will invest £9m ($15m) on acquisitions. Specialist wholesaler or another failed dealer? 

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Bezos kalanick disruptorsUber & AMZN
disrupt FedEx
& UPS growth 

Smug & patronising
leaders in for SHOCK!


We are thankful to L&F Capital for its Seeking Alpha article highlighting the challenges faced by the international logistics giants in local markets serviced by the popular & flexible service providers...

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Lucy mobile montage 2015How to satisfy
customers on
the mobile web

Max users engagement
w/pref'd buying method

Mobile phones are so much a part of people’s lives that the user experience cannot afford to disappoint and must maximise customer engagement. Here's your guide

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lucy buying mobile rlStay connected
w/mobile comms

Dealers must market info
via email/text messaging

 

People in business with smartphones are more connected than ever and businesses must be sure to connect to this market that loves to browse and buy on the go...

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Personalised emarketingPeRSoNaLisation
must be genuine

Be careful! Users see
thru' data driven blasts 

 

"Demanding and in constant need of validation" was the message rammed home at Marketing Society's conference last week

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Lucy loves brandsI n d u s t r y
Power Shift

From dealer-driven
to brand and user
focused marketing


Back in the 70's OP brand marketers were kings. Since then distributors have enjoyed 30 years of power. Now in the new brand driven, business supplies market brand power returns... Updated

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mobile web masters 2015Your mobile
imperative

Why no mobile friendly

browse & buy webstore?

 

Dealers could fall further behind Amazon, Staples and etail competitors as smartphones are set to dominate business supply purchasing in 2016/17. Why enable fax orders but no mobile-friendly open webstore buying?

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Smith Rowland depot chainsawDepot dead
in the water

Disintegrating, deluded,
desperate & in denial...


Turnaround tsar aka Terminator Roly 'Chainsaw' Smith was appointed chief of Office Depot 2 years ago. He's driven a $2Bn sales decline, massive job cuts. paralysis & now faces self destruction without Staples. Updated

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commodity cliffPaper, ink & oil's

race to bottom

Commodity cliff looms
large for producers


The oil price plunge to $40 barrel caused by the oversupply is a stark reminder of the parallel market conditions faced by papermakers and printing ink makers with no sign of recovery.

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not yesterday's news tomorrow."

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