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bezos jeff amazon superman6 BIG Amazon 

myth-takes

Underestimate Bezos' 
personal customer
service at your peril


Many readers ask why we champion Amazon, WBMason and Staples? Consistent with our principles we lionize best practice marketing. These are the success standards dealers should follow...complete

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google new old logoDesigners love
the new logo

Versatility & adaptability
key mobile attributes 


Fast Company asked the branding gods their verdict on Google's new logo design released last week. We discuss...

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Uber driver 1For workrs latest
tech bts stability

On-demand firms prefer
freelancers to perm jobs


Boston Globe
today featured an article by Katy Johnston and views on independent workers v permanent employees. We discuss...

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beyond paperclip

Go beyond
the paperclip!

Even supplied FREE,
paper increases clients'
biz operating costs


The iPhone/iPad launches in 2007/2010 effectively eliminated the need for printed-paper, printers, ink and related filing & storage products. OP is now in terminal decline as the fast emerging ‘paperless office’ deems them obsolete…complete

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disconnected dealer2Dying dealers
disconnected

Little sign of progress in
reaching Lucy via CFO


The most important success factor in business is customer contact. The most business valuable business supplies are bought by users e.g Lucy. Most dealers don’t know Lucy and continue to focus on the diminishing power of Sally Saver, the paper buyer ...complete

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beyond the buyer to lucyB2B marketing
R.I.P. Go B2U!

Confusion over old-hat
terms diverts from IDC
reaching user-choosers

Even experienced and seasoned OP professionals don’t seem to get that B2B and B2C marketing distinctions are dead! Resellers need to reach user choosers now, not just commodity buyers. That means marketing beyond the buyer to Lucy…

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depot max blood drain storesWht if SPLODGE

doesn't happen? 

Will ODP sink? Can SPLS

reinvent growth engine?


Staples and Office Depot
have had to suspend their pending merger while the FTC reviews information regarding the deal. We discuss Seeking Alpha analyst David Butler's views

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rethink workRethink work:
an imperative

"Cynical & pessimistic
Adam Smith approach
is entirely backward"

"HOW satisfied are we with our jobs? Gallup regularly polls workers to find out. Its recent survey found that almost 90% of workers were either “not engaged” or “actively disengaged” from their jobs." writes NYT columnist Barry Schwartz.  We agree with his argument...

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disconnected dealer2Local limits.
Low cost hits!

Margin myopia mires
dealers future success


Local’s not enough! We urge OP dealers to intensify their local service advantage, by adopting a progressive and personalized emarketing strategy to reach users e.g Lucy; and by lowering cost-to-serve below 20%/sales. Here's how..

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Depot Max tortoiseODP/Max mount
messy message

'Gear up for Great' line
lost in service reality


As previously highlighted, we like the Office Depot/ OfficeMax TV commercials on CNBC. But, the ads that portray small business benefits feel contrived, reflecting the reality of its slow service...complete

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not yesterday's news tomorrow."

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