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whitman meg HP heavy cloadsHallucinating
Propaganda

Meg's 3yr turnaround,
a 5yr tailspinning tale

 

HP CEO Meg Whitman, a favourite CNBC contributor, gets a pass from critics, apparently because of her charm offensive. Why can't these intelligent analysts see through her strategy-free, empty rhetoric? 

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HP death of the printerPaperless 'pipe
dream' denial
is poppycock

Self-serving research is

deluded protectionism


In Sept'15, ThinPrint surveyed 379 business users in over 30 industries on their printing needs. Its conclusion that a paperless office is a distant dream, is self delusional...

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parker mark nike greenWhat is Your
Brand identity?

Is your brand formal,
funky or forgettable?

 


Defining the identity and personality of your brand is crucial to long term success. It's time to review your marketing now and rethink what you want your brand to be. Here's how...

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retail retreatStale retailers
set for failure

'Click and Collect'
defeats the object

 

Q3'15 results from the big retailers were weak. The destination value of retail stores has been diluted, lacking attractive 'experiences'. Will reaction plans be good enough to combat Amazon? 

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Gazelle v BigboxPost-Bigbox
Era EMERGES

Collapse of PC's, print,
hands-off management.
Hands-on leaders win!


Reading the 'megatrends' impacting the OP market it's clear the paperless future is now. Coincidentally, so is the demise of bigboxes with only Staples steady, but with heavy navel-gazing distractions...

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Sargent Staples mission impossible#SPLODGE
IMPOSSIBLE 2

Depot destination death.
SPLS reinvention return?

 

Last week, we forecast the #SPLODGE merger would not happen. Our latest information confirms that the FTC will almost certainly deny the Staples takeover of Depot on 8 Dec rendering the EC decision irrelevant... Updated

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SPR montage 2012Can SPRichards
spring back?

Depot's demise & IDC
losses create doubts.


SPRichards' major dealer partners are under siege from competitors or deciding to switch allegiance. How will this impact 2016 prospects and how will it react? Complete

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millennials v boomersMore Millennials
mush & myths

Marketers are obsessed
with 'M' word. Its kaput!


Wherever we go pseudo-marketing speak is about the 'different' behaviour of Millennials (people 15-35 yrs). We see no reason to change our view that attitude determines behaviour, not age... 

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Staples RED HERRING#SPLODGE

IMPOSSIBLE

Frantic FTC talks, a fake
protection front to keep
98% contract mkt control

 

Everyday now there seems to be renewed attempts by Staples & Office Depot executives to justify the merger. The latest $600m concession to the FTC is a 'red herring' diversion. We spoke with insiders...

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unicorn fortuneU n i c o r n s
U n p l u g g e d

Inside stories on $1Bn
start-ups in biz supply


There are more start ups valued at $1Bn+ today than during the 'internet bubble' 15 years ago. Many are forecasting a crash, but here are a few in the office space that look resilient

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"Tomorrow's News Today,

not yesterday's news tomorrow."

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