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Lucy mobile montage 2015B2B marketing
R.I.P. Go B2U!

Confusion over old-hat
terms diverts from IDC
reaching user-choosers

 

Even experienced and seasoned OP pro's don’t seem to get that B2B and B2C marketing distinctions are dead! Resellers need to reach users now not just commodity buyers. That means marketing beyond the buyer Sally to the lovely user chooser Lucy…

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ad blocker manAdvertising v 
Subscription 
funded content

Growth of AdBlockers
frustrates FBK & Google


The BIG ISSUE of web advertising v subscription funded news content has escalated with the rapid growth of ad blocking software. Moreover, a recent study reveals that users disable blockers to access content....

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messy retail merchandisingDeadly designs

in web & retail 

merchandising

Messy pages; self promo;
kill user experience/sales

 

Amazon, Staples and Shoplet are leaders in webstore design. In retail Best Buy stands out for a simple shopping experience. These best practices compare with some dogs in design that deter users who abandon carts... Updated

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fire saleDon't wait 'til
its toooo late!

Stationary office dealers
shd adapt to new reality


Regional consolidation by progressive business supply resellers is on a roll. Many OP dealers are bleeding or have an exaggerated value of themselves, The new marketplace requires a more dynamic 'productivity services' driven approach. Please adapt or face a FIRE SALE... complete

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carbo jaime adveoAdveo: adverse
trends advance

Old school half source
'Holesaler heads south.
Making simple complex

 

Adveo (inc. ex-Spicers-Unipapel), the embattled European wholesaler, reported delayed Q4'15 results today. Multiple management changes  & lack of market knowledge do not augur well for its future or frustrated resellers. Updated

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sargent ron staples with boneAmazon amass
contract leakage

Sargent set to convince
FTC of Bezos' invasion


Staples's CEO Ron Sargent is in determined mood ahead of the trial with the FTC over the #SPLODGE merger block. Fired up by EC approval and its 'wholeshell' deal with Essendant, he's getting ready to testify on the AMAZONIFICATION advance ...updated

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SPOT whiteway whitewashSPOT's stain
whitewashed

Making Spicers' dealers
pay for its incompetence

 

SPOT (aka Spicers/Officeteam) the mongrel mix of wholesaler/direct stationer has embarked on a campaign to increase prices/cut costs against smaller dealers to support its fragile financial position. Updated

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progressive indy resellers 2016Old fashioned
service the new
success model

Personalised values
boost progressives


The death of independent dealers' service model has been often predicted, in the face of the low-cost etailers' rise. Ironic then, the full business services model championed by WBMason, HiTouch, Guernsey, Complete & Commercial is winning ...

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Amazon v walmart sumoAmazon whack
Walmart's web

Retailer's 8% growth
pales v 15% average;
and Amazon's 30%


World #1 retailer Walmart's online sales growth slowed to a meagre 8% in Q4'15. This compares with US average 15% growth; Amazon's 30% in business supplies; & US business supplies independent resellers of 16%. We analyse comparisons...

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whitman meg HP bye byeWhitman waves
bye bye to HP?

SH-PLIT sorted; ready
to exit innovation-free,
strategy-less dinosaur

 

Meg Whitman joined the HP board 5 years ago, was appointed CEO in Sept 2011. Since then its been a tailspinning tale of a failed turnaround with diversionary hype. Worth $20Bn, surely Meg will quit before her showboat sinks?

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