B2B marketing
Even experienced and seasoned OP pro's don’t seem to get that B2B and B2C marketing distinctions are dead! Resellers need to reach users now not just commodity buyers. That means marketing beyond the buyer Sally to the lovely user chooser Lucy…
Advertising v
The BIG ISSUE of web advertising v subscription funded news content has escalated with the rapid growth of ad blocking software. Moreover, a recent study reveals that users disable blockers to access content....
Deadly designs
Amazon, Staples and Shoplet are leaders in webstore design. In retail Best Buy stands out for a simple shopping experience. These best practices compare with some dogs in design that deter users who abandon carts... Updated
Don't wait 'til
Regional consolidation by progressive business supply resellers is on a roll. Many OP dealers are bleeding or have an exaggerated value of themselves, The new marketplace requires a more dynamic 'productivity services' driven approach. Please adapt or face a FIRE SALE... complete
Adveo: adverse
Adveo (inc. ex-Spicers-Unipapel), the embattled European wholesaler, reported delayed Q4'15 results today. Multiple management changes & lack of market knowledge do not augur well for its future or frustrated resellers. Updated
Amazon amass
Staples's CEO Ron Sargent is in determined mood ahead of the trial with the FTC over the #SPLODGE merger block. Fired up by EC approval and its 'wholeshell' deal with Essendant, he's getting ready to testify on the AMAZONIFICATION advance ...updated
SPOT's stain
SPOT (aka Spicers/Officeteam) the mongrel mix of wholesaler/direct stationer has embarked on a campaign to increase prices/cut costs against smaller dealers to support its fragile financial position. Updated
Old fashioned
The death of independent dealers' service model has been often predicted, in the face of the low-cost etailers' rise. Ironic then, the full business services model championed by WBMason, HiTouch, Guernsey, Complete & Commercial is winning ...
Amazon whack
World #1 retailer Walmart's online sales growth slowed to a meagre 8% in Q4'15. This compares with US average 15% growth; Amazon's 30% in business supplies; & US business supplies independent resellers of 16%. We analyse comparisons...
Whitman waves
Meg Whitman joined the HP board 5 years ago, was appointed CEO in Sept 2011. Since then its been a tailspinning tale of a failed turnaround with diversionary hype. Worth $20Bn, surely Meg will quit before her showboat sinks?
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