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Screen Shot 2023 06 09 at 11.02.42 AMThe real reason
RTO is failing

Want employees back?
Your approach is wrong!


Business leaders are frustrated. They want employees back in the office, but employees don’t want to go. “Our culture is better when everyone is in the same room.” We can understand the argument, but there’s a problem with it. The problem is that the argument doesn’t hold water" opines Raconteur's Liz Ryan 

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Screen Shot 2023 06 09 at 9.42.38 AMCreativity core to
business growth

Marketers must educate
chiefs on its effectiveness


Senior marketers convened at the Cannes Lions International Festival of Creativity every year to gain insight into how to drive business success. Kathleen Hall, chief brand officer at Microsoft, and Lions ceo Simon Cook discuss how brands can harness creativity that inspire growth

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Screen Shot 2023 06 08 at 10.38.15 AMAI amps, not kills
human creativity

Detractors warn dangers
of ChatGPT not positives


Naysayers claim artificial intelligence (AI) could lead to a decline in human creativity and innovation, but really it offers a wealth of new ways to improve imagination and creative thinking writes Raconteur's Bernard Marr. We highlight the advantages that will boost business supply productivity....

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Screen Shot 2023 06 08 at 10.03.36 AMReal affirmation
beats aspiration

The rise of gritty realism
in advertising is winning

 


Adverts depicting everyday scenarios that viewers can relate to as people first and consumers second seem to be gaining more traction than traditional escapist content, writes Raconteur's Sean Hargrave.  What’s behind this trend?

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Lucy personalised marketingTouchpoints inspire
customer loyalty

How to create memorable
moments... that endure


'First impressions are lasting impressions' could never be a more apt phrase in describing the power of Touchpoints that inspire memorable moments that drive long term customer loyalty. We guide on how to create these unforgettable moments from the first touch...

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Screen Shot 2023 06 05 at 9.05.22 PMHybridwork's about
quality not quantity!

'Trust & Check' ousts 'Don't
expect, inspect' dogma

"One of the big differences between old ways of working is that technologies such as iPhones & Zoom have connected us at lower cost and higher reliability" writes London Business School's Lynda Gratton. Without tech, Covid would have resulted in a catastrophic drop in productivity. Now, businesses are realizing against first instincts, the huge benefits gained in quality of results...

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Screen Shot 2023 06 05 at 5.23.45 PMHybrid work is
W o n d e r f u l !?

‘Stay forever’ mantra drives
productivity & life balance

 


Working from home (WFH) is part of the worklife balance that Generation Z demands, putting new pressures on employers, writes The Times' James Hurley. “Hybrid work will stay with us for ever,” Ronni Zehavi, ceo of HiBob states. Meanwhile. high profile business leaders argue there is a "loss of creativity". Who's right? We discuss....

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End is near callS t o c k l e s s
endangerment?

Higher wholesaler pricing
imperils dealer's survival


Is the end nigh for stockless dealers? Back in the 2019 'normal' days, dealers were struggling with a slowing economy. Then, Covid crashed the corp office market. Then, Government relief ran out last year. Now consolidation is happening? Moreover, wholesalers raised prices above inflation squeezing dealers competitiveness? The BIG question is how will transactional dealers survive? Should we expect larger progressives to lead an acquisition wave in the business supply market? We investigate latest market views. Later today ...

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Screen Shot 2023 04 25 at 1.10.54 PMDisinflation delays
inflate Q1 profits 

Pulp & Paper costs plunge.
Consumer prices stay high


Financial market pundits have continued their bearish outlooks for 18mos, yet the consumer economy remained strong from high employment, in spite of double-digit inflation. Corporate profits were forecast to be lower again in Q1'23, only to be defied by stronger results as lower makers' cost prices i.e. disinflation, were not passed through to consumers. Updated for latest results today

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Screen Shot 2023 05 03 at 1.25.45 PMState of OP market:
A Vendor Viewpoint

Betts take on OPocalypse;
Covid, Hybrid, Amazon etc.


With the terminal decline of core stationery, Stewart Superior's Geoffrey Betts believes "it’s time to get together and face the challenges head-on". But, is it too late? Didn't the bird fly away 10 years ago? Would a get together of OP makers, wholesalers and dealers now be helpful given their inertia? Progressives moved on a long time ago. We discuss...Updated

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