Optimism rising on
Amidst all the negative commentary surrounding rising inflation in US/UK economies we read two positive articles over the weekend that were positively bullish. One from The Telegraph based on the WFH tech revolution and rapid growth in UK start-ups and the NYTimes focused on the latter in the US....
Partnerless,
A disturbing trend in recent years has been the rise of soulless, bigbox buyers baulking at innovative marketers' new product proposals. Merchandisers say yes! Procurement pros say no! What do they know? Meanwhile, growth driven marketers like Amazon say "Yes.what's the question?". When will this vulture backed nonsense end? We discuss....
I n f l a t i o n
Like the surge in corporate profits that we see in the Q2'21 results season to date, the rise in inflation is largely a matter of arithmetic. The world shut down a year ago and is now reopening. This was always going to distort the figures and could lead to exaggerated forecasts of higher inflation
Meaningless
Every business seems to be doing it? Using the long lockdown to "Rebrand" aka redesign their logo or revise its strapline. Rather than invest in repurposing towards 'personalised productivity services' to create a positive difference v Amazon, it seems resellers are tinkering in meaningless messages whilst business tanks? Updated
Amazon monitors
The Productivity
Productivity stats in US & Europe accelerated in the 2020 Depression...how and why? As we've reported repeatedly over the past 10yrs+, industrial productivity measures are redundant in the 'Information' economy where workers input hours are immeasurable, especially now, in the 'WFH/Officeless' hybrid world. In truth, productivity has been rising strongly throughout the web inspired economy. We discuss inc. Sunday Times David Smith's article today
AMZN debrands to
"The ‘platformization’ of business provided by Jeff Bezos' Amazon starves users of the information needed to opt for a quality original branded product" writes Daily Telegraph's Andrew Orlowski. We've discussed this 'disruptor or dud' subject over the past 3 years and update our view....
Digital divide:SMBs
There is a tendency among SMBs to view digital transformation as non essential, rather than a business-critical priority. Incorporating tech into a business of any size can be a costly and complex exercise, but it’s a vital investment in the future of the business. How do business resellers rate?
B2U marketing
Now more than ever, business supply resellers (B2B) need to fmake digital connections, inform and provide better experiences when targeting users beyond the trad buyers Here are some strong digital marketing ideas for dealers to reach users (B2U marketing) while driving profits at the same time.
Hybrid working's
The wholesale adoption of remote working by many companies over the past 15 months has required their employees to be ever present and always switched on, ready to respond to the next cascade of Slack messages before logging in for yet another Zoom meeting. How will companies adapt to hybrid working culture?
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