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2010 Online Advertising Report

Beware Big Brother behaviour online

Keeping a safe distance builds trust in a 'technology-enabled' future

3 Apr 10
Marketers need to ensure their use of behavioural targeting techniques do not make internet users feel like they are under Big Brother-style scrutiny, according to the results of research by Addvantage Media and YouGov.

"Tomorrow's News Today,

not yesterday's news tomorrow."

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