B2B or B2C that
is the question?
Hybrid WFH drives B2U
direct marketing & delivery
Amazon's meteoric growth in business supplies since 2006 accelerated by 40%, during Covid 2020, to reach $58Bn worldwide. Its invasion of the corporate supply market by delivering direct to WFH users has probably been the most disruptive market move this century. Is B2B marketing dead? Yes dealers, so pivot now to B2U (aka B2C) marketing and same day delivery.