10 Traditional Trade
Traits T R A S H e d
Digital mktg drives user
benefits not navel gazing
The business supply market was historically characterized by trade traditions focused on reseller gross margins. The emergence of Amazon (2006) & iPhone (2007) facilitated a transformation from maxing profits to maxing consumer satisfaction: e.g optimizing 'personalised productivity services'. The leaders of this revolution are the most successful (The MANUSA's). We explain the 10 trashed traits with examples... Updated
