paper clogged office thumb medium300 30010 Traditional Trade
Traits T R A S H e d

Digital mktg drives user 
benefits not navel gazing


The business supply market was historically characterized by trade traditions focused on reseller gross margins. The emergence of Amazon (2006) & iPhone (2007) facilitated a transformation from maxing profits to maxing consumer satisfaction: e.g optimizing 'personalised productivity services'. The leaders of this revolution are the most successful (The MANUSA's). We explain the 10 trashed traits with examples... Updated

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