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  • Lucy wfh iphone deskYour MCommerce 
    imperative call!

    All generations intolerant
    of substandard webstores


    Business consumers in hybrid working situations are all losing tolerance with substandard mobile webstore experiences writes Raconteur's  Oliver Pickup. Business supplies dealers have been tardy in transition and must wake up to the fact that industry leaders eg Amazon & Wayfair get 70% of their business from mobile device users. Action please!

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  • Most admired leaders 2018New Biz Supplies
    Benchmark Index

    16 categories to measure
    Best Practice CRM sales


    Proficiency Index
    has for 30yrs+ measured dealers' sales performance v best practice benchmarks. The benefits have enabled sales people to identify gaps in customer demand in order to maximise sales potential and improve customer productivity. We have updated the Index over 16 new business supply categories...

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  • Productivity stairway to heaven2Essentials of the
    New Business
    Supply Market

    Users' wants and needs:
    Personalised productivity


    We've decided to challenge OPI's pessimistic 'State of the OP Industry' report by providing a guide to the huge hybrid working opportunities that abound in the 'New Broadline Business Supply Market'. The report published yesterday covers: personalised B2U/WFH marketing, the broadline 16 business categories, MCommerce, CRM analysis and the integrated same day delivery winners...Updated

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  • Screen Shot 2021 05 17 at 12.25.37 PMWhat users really
    feel about MSP's?

    CRN Essential reports on
    outsourcing inc. MPS hype


    We hear a lot about the growth of managed services market (MSP's/MPS), but little from users about what they really think of the outsourced services model. The latest CRN Essential report features exclusive data that reveals the good, bad and ugly of how over 300 UK IT decision makers feel...

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  • Screen Shot 2021 05 15 at 1.44.29 PMProductivity watch
    for hybrid working?

    Surveillance an unwelcome
    intrusion v trust & privacy


    Software can track workers’ keystrokes, mouse movements, and website visits; screenshots can check attentiveness all in the name of productivity. However, this 'quantity' measure pales in comparison to the 'quality' of results motivated by trust and ownership....

    Read More
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UK economic recoveryUnplugged UK's
unbridled growth

Brexit boosted trade prove
Project Fear pundits wrong


"Trade figures show just how wrong Project Fear really was" writes Telegraph's Matthew LynnLeaving the EU's single market is scarcely affecting UK exports - and indications are that it will boost its #GlobalBritain initiative

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Screen Shot 2021 06 10 at 11.29.11 AMA little more 

conversation &
more action, pls

Voice activated search
no longer a nice to have


The proliferation of smart devices and the improving capabilities of AI-powered voice assistants mean that voice searchability is no longer a mere ‘nice to have'. Hey Alexa, are marketers and their businesses investing enough time, money and effort in improving their conversational search rankings?

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Personalised emarketingCreate customer
centric marketing

Memorable experiences.
Data sharing & trust leads
to stronger life time value


A virtual round table of five marketing experts discussed how to build on strong brand foundations for deeper, long-term customer engagement.  Raconteur's Morag Cuddeford Jones reports on their thoughts and we comment...

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Screen Shot 2021 06 07 at 6.03.13 PMB2B marketing
R.I.P. Go B2U! 

Spray'n'pray' plays gone.
Emotional contact essential


Raconteur's Magda Ibrahim
writes "Rapid changes in B2B customers’ digital consumption habits require marketers to adopt more creative B2C lead-generation methods. Relevant content that fosters emotional engagement will be key to their success". We discuss how to create genuine personalised (B2U) marketing ampaigns with case studies...

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D2C user deliveryD2C conflict or
complementary?

Digital marketing stresses
need for partnership plans 


Covid restored the allure of direct-to-consumer (D2C) brands where eliminating middle men means direct contact with users and greater brand insights. How can business supply resellers manage this potential conflict and share their deeper customer knowledge to complement a genuine partnership?

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Screen Shot 2021 06 06 at 11.50.51 AM

Many unhappy
returns...opening?

Online rejection rates 2X
cause etailers inefficiency


The return of unwanted goods is a thorny issue for etailers. Collection rates have doubled, causing extra commercial & environmental costs. This creates a great opportunity for local dealers to enhance their personalised service by providing a free collection and recycling service. Many happy returns!

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Lucy wfh iphone deskYour MCommerce 
imperative call!

All generations intolerant
of substandard webstores


Business consumers in hybrid working situations are all losing tolerance with substandard mobile webstore experiences writes Raconteur's  Oliver Pickup. Business supplies dealers have been tardy in transition and must wake up to the fact that industry leaders eg Amazon & Wayfair get 70% of their business from mobile device users. Action please!

Read more ...

Subscribe to read!

Holesale warehouseStock up for the
w/sale devolution!

25yr stockless era disabled
by snail-like biz supply shift


After championing stockless dealer strategies for 30yrs+, I've found it difficult to advise dealers to invest in stock & warehousing, given wholesalers' service. However, over the past 10yrs, they've been slow to adapt to the broadline business supplies market. Now best described as 'Holesalers we feel dealers should take charge of their own destiny...

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Screen Shot 2021 06 02 at 11.36.43 AMA bad rap for
a good wrap?

Leading dealers champion
'circular economy' systems


"Plastic packaging has been unfairly maligned. So say some major brands and resellers that argue the case for its defence" writes Raconteur's Marylou Costa. The problem is not with plastic itself, it's the lack of widespread recycling systems. We discuss and highlight Lyreco's progress 

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Woke Capital peopleWoke Capitalism!
Good or bad? 

Anti-lobby states Wall St/
City should resist its rise?


"Woke capitalism is often driven by a tiny unrepresentative clique of activists that speak for the few, not the many" writes The Telegraph's Matthew Lynn. But, is that the case given that Coca Cola, UPS, JPMorgan Chase, Nike & Delta champion social justice issues to complement their successful consumer and corporate values?

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not yesterday's news tomorrow."

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