Screen Shot 2024 03 18 at 8.51.53 PMNespresso wake up 
cafe call, too late?

Can it match personalized
espresso svce experience?

Global #1 food giant Nestle is planning to open Nespresso cafes. It's hired David Beckham to promote the move. It all feels too late to 'smell the coffee'? The popularity of major espresso cafes: Starbucks, Nero and Costa make a breakthrough extremely difficult and copying Keurig's James Corden promo idea seems lazy...

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