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14 Nov 18
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Updated: 15 Nov 18
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Brandmakers' TV
ad campaigns
Productivity, wellness &
refreshment the clear focus
Brandmakers in the business supply space are raising their game to reach Lucy, typically the main decision maker at home and in the office. We review the TV ad campaigns of Varidesk, Fellowes, Keurig & Best Buy. Updated
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9 Nov 18
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Updated: 9 Nov 18
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Brand image:
Why so crucial?
Benefits of Fashionable,
Authentic, Memorable &
Ethical marketing strategy
Progressive resellers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips. Here’s the FAME Index team’s review of the Best of 2018 brand marketing that appeals to the majority user chooser, Lucy.... Updated
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