Brandmakers' TV
Brandmakers in the business supply space are raising their game to reach Lucy, typically the main decision maker at home and in the office. We review the TV ad campaigns of Varidesk, Fellowes, Keurig & Best Buy. Updated
Brand image:
Progressive resellers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips. Here’s the FAME Index team’s review of the Best of 2018 brand marketing that appeals to the majority user chooser, Lucy.... Updated
Brand image
Progressive dealers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best of 2017 brand marketing...Updated
Brand image
Progressive dealers are getting the importance of brand image. More and more are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best for 2015/16 to date... tomorrow, sorry
FAME Index
18 Dec’14
At last progressive dealers are getting the importance of brand image. More and more are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best for 2014 (2013 pic left)...later today
FAME INDEX
6 Aug’14 (Updated)
As keen students of the office market we take delight in the direction of lighter, brighter and whiter, open collaborative and productive workspaces. Unfortunately, many furniture and accessory maker marketers don’t get it, yet…
FAME Index
26 May’14 (Complete)
We love paperclips as much as any dealer, but the time has come to look beyond products that increase overheads, towards office productivity tools and services that cut customers costs. Therefore, pull the 'paperclip' from your logo look...
F A M E Index
FAME Index
24 May’12
YELL Group the Yellow Pages UK directory publisher has committed one of the cardinal sins in marketing. It paid major money to a big branding agency, which goes to prove that even experts lack common sense…
FAME Index
24 Oct’11
Last June, Dell launched a new $80 million ad campaign designed to broaden its image from PC maker to full-service IT solutions provider. The timing was perfect given HP’s self-inflicted implosion…
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