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  • OPocalypse now Mar17Beyond OPocalypse to

    A Higher Hygiene
    & Wellness Market

    Pandemic to personal
    productivity protection


    Before the Coronavirus pandemic tragedy the OP market was collapsing with paper & printer makers running below half 2010 demand levels. The 'Essentials' supply focus is a stark reminder that unless business suppliers' service includes hygiene & safety, refreshments, foodservice, IT & packaging products, the future is bleak. Every cloud has a silver lining.... Weekend

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  • Screen Shot 2020 03 24 at 2.40.03 PM'Essentials' ease
    dealers doom

    Hygiene, water, IT, packg
    supplies save deliveries


    The CV shutdown of all businesses except 'Essentials' supply by national & local government in US & UK would normally close office supply dealers. Those progressive resellers that have embraced broadline business supplies, have continued inc. home delivery, even though it means more, smaller individual drops at higher cost to serve....

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  • Screen Shot 2020 03 22 at 3.56.33 PMMask up delivery
    service workers!

    Support front-line food &
    hygiene supply teams


    "The coronavirus (CV) pandemic shows the need to overhaul how to treat delivery & frontline customer service teams" writes Business
    Insider's 
    Diana Enriquez. Good advice for dealers in business supply to ensure service teams 'mask-up' to reassure customers & get CV tests if they sense the symptoms... Updated

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  • Screen Shot 2020 03 23 at 3.04.20 PMHygiene Suppliers
    heighten delivery

    Leaders: P&G, 3M, Clorox,
    KC, Purell, EcoLab respond


    The Coronavirus pandemic has hammered consumers & business supply demand with worse to come. Meanwhile, food & beverage, pharmacy & home technology suppliers are booming inc. makers & distributors that responded to the urgent need for greater personal protection & higher hygiene standards.. We review case studies... Updated

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  • Screen Shot 2020 03 19 at 1.39.09 PMBuybacks v
    B a i l  O u t s?

    Greedy or Needy?
    Can share purchase
    plans be justified now?


    Veritiv
    , the tailspinning US #1 paper merchant just announced a share buy back plan at a time when sales & profits were crashing pre CV. Meanwhile, many corporations are calling for bail out support from government as survival becomes their priority. How do they reconcile this greed with the CV pandemic about to explode across the US?

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Screen Shot 2018 11 06 at 4.03.00 PMBrandmakers' TV
ad campaigns

Productivity, wellness &
refreshment the clear focus


Brandmakers in the business supply space are raising their game to reach Lucy, typically the main decision maker at home and in the office. We review the TV ad campaigns of Varidesk, Fellowes, Keurig & Best Buy. Updated 

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lucy buying mobile rlBrand image: 
Why so crucial?

Benefits of Fashionable,
Authentic, Memorable &
Ethical marketing strategy


Progressive resellers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips. Here’s the FAME Index team’s review of the Best of 2018 brand marketing that appeals to the majority user chooser, Lucy.... Updated

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lucy business bike RLBrand image
What's a name?

Benefits of Fashionable,
Authentic, Memorable, and
Ethical marketing strategy


Progressive dealers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best of 2017 brand marketing...Updated

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Reseller logos Feb 2016Brand image 
What's a name?

Benefits of Fashionable,
Attractive, Memorable,
Evocative logo designs


Progressive dealers are getting the importance of brand image. More and more are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best for 2015/16 to date... tomorrow, sorry

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ppnew on mobile US 2018

ppnew on mobile UK 2018

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