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  • Screen Shot 2019 10 19 at 1.16.26 PMMason Maximizes
    delivery service

    Owned Trucks designed to
    optimize driver productivity


    WBMason's
     iconic branded fleet of 1000 trucks are being enhanced: 2 yrs ago the first electric vehicle customised for multi-category supplies e.g. water. Now the launch of the 'Maximizer' designed to optimise the 'One Source Wonderful' business supply proposition. We spoke with fleet manager John DiLuna... .Later today

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  • Screen Shot 2019 10 16 at 10.52.12 AMCast away the
    'OPeless Island!

    Ominous call for reps &
    dealers lost/shipwrecked


    WBMason CEO Leo Meehan's crescendo call to the salesforce and vendors was sooo moving. He morphed the metaphors from the Titanic & Castaway disasters to inspire laggard reps to transition from OP to the new Business Supply categories.... NOW! Later today

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  • johnsen walter acme nyse lrA c m e United
    loses sharpness

    Shifts focus to safety
    tools & First-aid kits


    Acme United
    today announced slower sales growth in Q3'19 financial results. Sales of core cutting tools slowed whilst moving successfully into first aid & safety products....

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  • Screen Shot 2019 10 19 at 8.17.41 AMWBMason: Best
    in Show Awards

    FM, Hygiene, Refreshments,
    Foodservice, Wellness &
    Ergonomics eclipse OP


    WBMason's
    annual 3 day reps & consumer show at Foxwoods highlighted the huge shift in category mix from simple OP to broadline business supplies. Over half the display & demo space was taken by more enterprising productivity providers. We highlight the best in show...

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  • kaluzny stefan sycamoreEssendant exits
    auto/ind business

    Vulture Sycamore offloads
    acqs from Cody Phipps era


    Vulture capitalist Sycamore Partners owners of OP wholesaler Essendant & reseller Staples continued its asset stripping process with the sale of auto & industrial assets acquired over the past 12 years by United Stationers ill advised leaders

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Screen Shot 2018 11 06 at 4.03.00 PMBrandmakers' TV
ad campaigns

Productivity, wellness &
refreshment the clear focus


Brandmakers in the business supply space are raising their game to reach Lucy, typically the main decision maker at home and in the office. We review the TV ad campaigns of Varidesk, Fellowes, Keurig & Best Buy. Updated 




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lucy buying mobile rlBrand image: 
Why so crucial?

Benefits of Fashionable,
Authentic, Memorable &
Ethical marketing strategy


Progressive resellers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips. Here’s the FAME Index team’s review of the Best of 2018 brand marketing that appeals to the majority user chooser, Lucy.... Updated




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lucy business bike RLBrand image
What's a name?

Benefits of Fashionable,
Authentic, Memorable, and
Ethical marketing strategy


Progressive dealers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best of 2017 brand marketing...Updated




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Reseller logos Feb 2016Brand image 
What's a name?

Benefits of Fashionable,
Attractive, Memorable,
Evocative logo designs


Progressive dealers are getting the importance of brand image. More and more are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best for 2015/16 to date... tomorrow, sorry




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reseller-brand-logos-2013FAME Index

Best brand

designs 2014

Review of US & UK resellers’

images, logos and straplines 

 

18 Dec’14

At last progressive dealers are getting the importance of brand image. More and more are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best for 2014 (2013 pic left)...later today




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ads-good-bad-uglyFAME INDEX

Disadvantage
Advertising!

Why do office marketers persist
with deceptive messages and
lifeless, funeral parlor imagery?

6 Aug’14 (Updated)
As keen students of the office market we take delight in the direction of lighter, brighter and whiter, open collaborative and productive workspaces. Unfortunately, many furniture and accessory maker marketers don’t get it, yet…




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beyond-paperclipFAME Index

P u r g e  the
p a p e r c l i p!

Stop the last century look
that trivializes your brand 

 

26 May’14 (Complete)

We love paperclips as much as any dealer, but the time has come to look beyond products that increase overheads, towards office productivity tools and services that cut customers costs. Therefore, pull the 'paperclip' from your logo look...




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reseller-brand-logos-2013F A M E  Index

Best brand
designs 2013

Review of US & UK resellers’
images, logos and straplines


19 Dec’13
At last progressive dealers are getting the importance of brand image. More are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best for 2013...Ratings complete, review follows



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Yell-brandFAME Index

Meaningless
marketing case

UK’s YELL rebrands itself
as instantly forgettable ‘hibu’

 

24 May’12

YELL Group the Yellow Pages UK directory publisher has committed one of the cardinal sins in marketing. It paid major money to a big branding agency, which goes to prove that even experts lack common sense…




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Dell-do-more-entrepreneurFAME Index

Do more with Dell

Spend less time on paperwork
and more time with…

 

24 Oct’11

Last June, Dell launched a new $80 million ad campaign designed to broaden its image from PC maker to full-service IT solutions provider. The timing was perfect given HP’s self-inflicted implosion…




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not yesterday's news tomorrow."

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