FAME index

Is chair Khan's attack
aping EU's aggression?

The Federal Trade Commission (FTC) is suing Amazon, stating that its online store, marketplace and services to merchants illegally stifled competition. “Today’s lawsuit seeks to hold it to account for these monopolistic practices and restore the lost promise of free and fair competition,” said Lina Khan, the chair of the F.T.C.

Business supply market
top sellers overturned

The #OPocalypsehas happened! 15yrs ago communication papers and ink were dominating the top 10 selling products. Today? Gone!. The shift towards tech, hygiene, foodservice and packaging supplies has been relentless. Often wrongly described by bigbox relics as 'adjacencies', these categories are mainstream with e.g. Clorox, tissues and pizza boxes topping the business demand charts. Analysis later today

Unilever, PepsiCo, Nestle
named as cheating culprits

During Covid the big international supermarket chains inc. Walmart, Tesco, Carrefourcame under critical consumer group pressure for over-inflating prices. Many diverted attention to the source of the problem: the brand makers who boosted profits by over hiking price increases and/or reducing pack sizes stealthily aka 'greedflation'. Carrefour has decided to expose the cheaters....

High retail failures expose
murky role of pro advisers

Vulture capitalists e.g. Hilco, Aurelius, Cerebus, Better Capital and Sycamore Partners have been responsible for asset stripping leading resellers in the business supply market over the past 10 years. Recent failures in the UK involving Wilko, backed by Hilco and advised by PwC, have drawn attention to the dodgy collaborations. The Times' Oliver Shah analyses and comments...

Details: 2 Sep 22; Updated: 2 Sep 22

Brands bridging
best w/millennials

Fashionable, Authentic,
Memorable, Ethical bonds

MBLM, calls itself the “Brand Intimacy Agency,” recently made 54,000 brand evaluations from 6,000 consumers. It publishes its study analysis featuring the brands millennials are most attached to emotionally....

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Details: 14 Nov 18; Updated: 15 Nov 18

Brandmakers' TV
ad campaigns

Productivity, wellness &
refreshment the clear focus

Brandmakers in the business supply space are raising their game to reach Lucy, typically the main decision maker at home and in the office. We review the TV ad campaigns of Varidesk, Fellowes, Keurig & Best Buy. Updated

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Details: 9 Nov 18; Updated: 9 Nov 18

Brand image:
Why so crucial?

Benefits of Fashionable,
Authentic, Memorable &
Ethical marketing strategy

Progressive resellers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips. Here’s the FAME Index team’s review of the Best of 2018 brand marketing that appeals to the majority user chooser, Lucy.... Updated

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Details: 12 Jul 17; Updated: 12 Jul 17

Brand image
What's a name?

Benefits of Fashionable,
Authentic, Memorable, and
Ethical marketing strategy

Progressive dealers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best of 2017 brand marketing...Updated

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Details: 16 Feb 16; Updated: 16 Feb 16

Brand image
What's a name?

Benefits of Fashionable,
Attractive, Memorable,
Evocative logo designs

Progressive dealers are getting the importance of brand image. More and more are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best for 2015/16 to date... tomorrow, sorry

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FTC accuses AMZN
of illegal protection

Is chair Khan's attack
aping EU's aggression?

From Printer paper
to Pizza boxes...

Business supply market
top sellers overturned

Supermkt shames
Shrinkflationists...

Unilever, PepsiCo, Nestle
named as cheating culprits

Vulture voracity
e.g's highlighted