Bouncebackability
Reports are all in for Business Supply players in Q4'22. Predictably they show inflated profits but weak sales recovery v pre-Covid 'norm' Q4'19. Proficiency Index reports the Leaderboard of makers, wholesalers & dealers' 'Bouncebackability' performance. It covers 100 leading paper & printer makers, hygiene, foodservice and packaging suppliers, OP/furnituremakers and retailers Updated
Healthy Hygiene
Hygiene is now #1 business supply category alongside technology. Progressive business suppliers: brandmakers, dealers have pivoted into hygiene, safety, foodservice & packaging, WFH-tech & wellness services. Proficiency Index Q4'22 analysis is almost complete with brand volumes slowing, boosted by double-digit price hikes. Updated for KPTissue, Sappi & Suzano. Diversey delayed to 22Mar
Top 50 Women
Marketing to businesses by brandmakers & resellers was traditionally dominated by men. As we celebrate International Women's Day, Proficiency Index recognises the most successful women leaders. This is 16th edition of 'Top 50 Women in Business Supply', the market's real growth achievers, including new entrants from progressive independent dealers.
Office Mkt Legends
It's 10yrs since the top OP mega-independent dealer champs Lyreco's Eric Bigeard and WBMason's Leo Meehan met with Staples CEO Ron Sargent in Boston. We reflected on past glories, Covid, digital transformation and looked forward to a 'hybrid office productivity' future..Updated
Hybrid work future
The contrast in opinions over the 'hybrid work future' & the 'return to work', is stark. New thinking is positive about the huge rise in entrepreneurial productivity. Old thinking believes a return to corporate office control is inevitable. Are corporations underestimating the hollowing out of office space; the time waste and the need to trust workers' motives? Updated
Brands bridging
MBLM, calls itself the “Brand Intimacy Agency,” recently made 54,000 brand evaluations from 6,000 consumers. It publishes its study analysis featuring the brands millennials are most attached to emotionally....
Brandmakers' TV
Brandmakers in the business supply space are raising their game to reach Lucy, typically the main decision maker at home and in the office. We review the TV ad campaigns of Varidesk, Fellowes, Keurig & Best Buy. Updated
Brand image:
Progressive resellers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips. Here’s the FAME Index team’s review of the Best of 2018 brand marketing that appeals to the majority user chooser, Lucy.... Updated
Brand image
Progressive dealers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best of 2017 brand marketing...Updated
Brand image
Progressive dealers are getting the importance of brand image. More and more are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best for 2015/16 to date... tomorrow, sorry
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