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  • Screen Shot 2021 04 01 at 1.21.38 PMThe  G r e e n
    Infrastructure
    G e n e r a t i o n

    Will Pres Biden's Boost
    supercharge economy?


    After the US presidential election top NYTimes columnist Tom Friedman wrote the key to future US success was for President Biden to deliver real stimulus that enables all Americans to realize their full potential. Moreover, to make sure that the $1.9Tn relief package; and his coming $3Tn green/infrastructure proposal actually deliver as promised.

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  • Screen Shot 2021 03 30 at 1.05.47 PMZoooooming
    back the future?

    New collaborations see
    hot desks, small rooms


    As corporations plan to bring workers back to the office, interior design experts Perkins+Will expect expanded gathering spaces and fewer personal workstations. The #BeyondCovid scenarios look uncannily like collaborative workspaces from progressives in the 90's

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  • Screen Shot 2021 03 30 at 11.27.56 AMNew York's new
    reality  e s t a t e?

    'Decentralised Age' dawns:
    Hybrid worklife confluence


    Remote work is here to stay. Manhattan may never be the same. NYC, long buoyed by a fantastic flow of commuters into towering office buildings, faces a cataclysmic challenge, even when Covid concludes. A new mobile 'office is where you are', 'decentralized age' has dawned. This case study by NYTimes' Matthew Haag is convincing....

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Screen Shot 2018 11 06 at 4.03.00 PMBrandmakers' TV
ad campaigns

Productivity, wellness &
refreshment the clear focus


Brandmakers in the business supply space are raising their game to reach Lucy, typically the main decision maker at home and in the office. We review the TV ad campaigns of Varidesk, Fellowes, Keurig & Best Buy. Updated 

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lucy buying mobile rlBrand image: 
Why so crucial?

Benefits of Fashionable,
Authentic, Memorable &
Ethical marketing strategy


Progressive resellers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips. Here’s the FAME Index team’s review of the Best of 2018 brand marketing that appeals to the majority user chooser, Lucy.... Updated

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lucy business bike RLBrand image
What's a name?

Benefits of Fashionable,
Authentic, Memorable, and
Ethical marketing strategy


Progressive dealers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best of 2017 brand marketing...Updated

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Reseller logos Feb 2016Brand image 
What's a name?

Benefits of Fashionable,
Attractive, Memorable,
Evocative logo designs


Progressive dealers are getting the importance of brand image. More and more are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best for 2015/16 to date... tomorrow, sorry

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