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  • Bezos Amazon atop mountainHas Amazon's
    ascent peaked?

    Growth decelerates from
    30%+ to 12% in biz supplies


    Seeking Alpha analyst Bluesea Research opines that Amazon's "revenue slowdown provides a big opportunity for investors". We review the article and highlight opportunities for independent resellers. Later today 

    Read More
  • cornell brian target lrTarget maintains
    solid momentum

    Record store traffic boost;
    click'n'collect sales up 40%


    Target,
    the $74Bn in sales US retailer, maintained strong comparable sales growth both in-store & online in Q1'19. Bold CEO Brian Cornell is confounding critics and investing in new products & inventory to facilitate future demand

    Read More
  • Screen Shot 2019 05 22 at 12.35.17 PMKelway founder
    acquires SBL 

    Buys IT security & cloud
    specialist growth platform

     

    Leading UK IT reseller Kelway founder Phil Doye has made an industry comeback by acquiring cybersecurity & cloud specialist SBL. Doye departed Kelway in 2017, 2 years after its acquisition by US giant distributor CDW...

    Read More
  • Screen Shot 2019 05 21 at 2.25.45 PMEtailers escape
    from reality...

    Casual customer dating
    does not sustain growth

     
    Five years ago, we reported that the rapid OP etailer expansion was peaking, as a result of Amazon's aggression and the incidence of high customer churn from its disloyal 'casual dating' model. Progressive resellers exercising a deep customer intimacy model have achieved sustained success as etailers escape the market...

    Read More
  • Screen Shot 2019 05 21 at 10.44.17 AMStanley's Smart
    factory project

    New Craftsman tools plant
    opening in Summer 2020


    Stanley Black & Decker
    , the $14Bn tools, storage & OP maker plans to open a new Craftsman manufacturing plant in North Texas. This follows the launch of its Manufacturing 4.0 Centre of Excellence centre in Connecticut last month

    Read More
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Screen Shot 2018 11 06 at 4.03.00 PMBrandmakers' TV
ad campaigns

Productivity, wellness &
refreshment the clear focus


Brandmakers in the business supply space are raising their game to reach Lucy, typically the main decision maker at home and in the office. We review the TV ad campaigns of Varidesk, Fellowes, Keurig & Best Buy. Updated 




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lucy buying mobile rlBrand image: 
Why so crucial?

Benefits of Fashionable,
Authentic, Memorable &
Ethical marketing strategy


Progressive resellers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips. Here’s the FAME Index team’s review of the Best of 2018 brand marketing that appeals to the majority user chooser, Lucy.... Updated




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lucy business bike RLBrand image
What's a name?

Benefits of Fashionable,
Authentic, Memorable, and
Ethical marketing strategy


Progressive dealers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best of 2017 brand marketing...Updated




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Reseller logos Feb 2016Brand image 
What's a name?

Benefits of Fashionable,
Attractive, Memorable,
Evocative logo designs


Progressive dealers are getting the importance of brand image. More and more are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best for 2015/16 to date... tomorrow, sorry




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reseller-brand-logos-2013FAME Index

Best brand

designs 2014

Review of US & UK resellers’

images, logos and straplines 

 

18 Dec’14

At last progressive dealers are getting the importance of brand image. More and more are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best for 2014 (2013 pic left)...later today




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ads-good-bad-uglyFAME INDEX

Disadvantage
Advertising!

Why do office marketers persist
with deceptive messages and
lifeless, funeral parlor imagery?

6 Aug’14 (Updated)
As keen students of the office market we take delight in the direction of lighter, brighter and whiter, open collaborative and productive workspaces. Unfortunately, many furniture and accessory maker marketers don’t get it, yet…




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beyond-paperclipFAME Index

P u r g e  the
p a p e r c l i p!

Stop the last century look
that trivializes your brand 

 

26 May’14 (Complete)

We love paperclips as much as any dealer, but the time has come to look beyond products that increase overheads, towards office productivity tools and services that cut customers costs. Therefore, pull the 'paperclip' from your logo look...




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reseller-brand-logos-2013F A M E  Index

Best brand
designs 2013

Review of US & UK resellers’
images, logos and straplines


19 Dec’13
At last progressive dealers are getting the importance of brand image. More are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best for 2013...Ratings complete, review follows



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Yell-brandFAME Index

Meaningless
marketing case

UK’s YELL rebrands itself
as instantly forgettable ‘hibu’

 

24 May’12

YELL Group the Yellow Pages UK directory publisher has committed one of the cardinal sins in marketing. It paid major money to a big branding agency, which goes to prove that even experts lack common sense…




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Dell-do-more-entrepreneurFAME Index

Do more with Dell

Spend less time on paperwork
and more time with…

 

24 Oct’11

Last June, Dell launched a new $80 million ad campaign designed to broaden its image from PC maker to full-service IT solutions provider. The timing was perfect given HP’s self-inflicted implosion…




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Xerox-Virgin-America-print-adFAME Index

Ready for
real business

TV/Magazine ad review

 

22 Oct’11

The current series of Xerox TV/magazine and press ads are exemplary in promoting the productivity services message to decision makers in business…




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US-Brand-fun-logosFAME Index

Best brand

designs 2010

Review of US and UK resellers’
images, logos and straplines

 

28 Dec 10 (Completed)

At last progressive dealers are getting the importance of brand image. More and more are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review and ratings of the Top 12 US and Top 12 UK reseller brand images:




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Latest Frost Bites

Has Amazon ascent peaked?

Bezos Amazon atop mountainHas Amazon's
ascent peaked?

Growth decelerates from
30%+ to 12% in biz supplies


Seeking Alpha analyst Bluesea Research opines that Amazon's "revenue slowdown provides a big opportunity for investors". We review the article and highlight opportunities for independent resellers. Later today 

Read More...

Etailers escape from market reality

Screen Shot 2019 05 21 at 2.25.45 PMEtailers escape
from reality...

Casual customer dating
does not sustain growth

 
Five years ago, we reported that the rapid OP etailer expansion was peaking, as a result of Amazon's aggression and the incidence of high customer churn from its disloyal 'casual dating' model. Progressive resellers exercising a deep customer intimacy model have achieved sustained success as etailers escape the market...

Read More...

Etailers maul Mall retailers

Bezos godzillaEtailers maul
mall retailers

Death by 1000 cuts
for department stores


Seeking Alpha analyst Wolf Richter reports on the rise and rise of ecommerce at the expense of retail stores especially, the mall locations. We discuss and analyse his findings... Later today

Read More...

Is it all clicking for Wayfair?

Screen Shot 2019 02 22 at 9.25.47 AMIs it all clicking
for Wayfair?

Skyrocketing sales. What
about service & profits?


"Wayfair
, the #1 US furniture reseller is a newly minted Fortune 500 entrant. It has two visionary founders, 2,300 data geeks, and skyrocketing sales. Now it just needs to turn a profit" writes contributgor Jeffrey O'Brien. We discuss his article plus its growing delivery service issues weighing on the brand

Read More...

Amazon v Walmart War - Who's winning?

Amazon v walmart sumoAMZN v Walmart
War. Who wins?

US #1 retailer online sales
tiny compared w/Godzilla


Walmart's
 steady growth trend has attracted praise from financial press. However, its important to get real when comparing progress v #1 Amazon. Godzilla's US sales online are 6X v Walmart from faster webstore experience & delivery service. We compare the key metrics.....Updated

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Will tariffs trump private label lemmings?

Screen Shot 2019 05 14 at 8.35.32 AMWill Tariffs trump
PLabel lemmings?

China Trade War threatens
price hikes for bigboxes


The huge hike in tariff rate to 25% proposed on Chinese imports will almost certainly be passed on where possible to consumers. However, will businesses resist particularly on paper-related private label products? Updated

 

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Disconnected dealers - 2019 Update

disconnected dealer2Disconnected
dealers act now!

Old motive: High GP's;
New: User productivity


Late last century, normal OP dealer motivation was maximising margins and maintaining relationships with stationery buyers. Enter the digital 2000's, Amazon has led the market with personalised service beyond the buyer to Lucy, the typical user chooser, with faster delivery service across a broader business supplies selection. Time to go beyond the buyer! Complete

 

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Will Bain expand hygiene further or flip?

Screen Shot 2019 05 02 at 6.13.13 PMWill Bain expand
hygiene interests
further or flip? 

Bought & IPO'd HDSupply;
Next: Diversey & Imperial?


VC Bain Capital an original investor in Staples has invested in the FM/Hygiene supply market in recent years. In 2017, it bought a top hygiene brand Diversey from Sealed Air and last week took a majority stake in Eastern US jansan reseller Imperial Dade. What's the plan? We look at the options to invest further or flip? Complete

Read More...

Alibaba to grab Office Depot?

Screen Shot 2019 04 29 at 1.05.04 PMWill A l i b a b a
grab  D e p o t?

China partner to rescue
desperate one cheaply?


Alibaba
, the Chinese based global ecommerce marketplace giant, formed a 'collaborative partnership' with Office Depot last month. What is Alibaba's intent given that it has yet to penetrate the US market successfully? Complete

 

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Fastest delivery speed winner? WMT, TGT or AMZN?

amazon prime deliveryFastest delivery 
speed winner?

Analyst: "WMT & TGT
steps ahead of Amazon"


"Traditional  retailers "Walmart and Target are a step ahead of Amazon in delivery moving to same-day" according to retail equity analyst John Zolidis. Keep up, Amazon have been delivering same day to the world's major cities progressively since 2014.

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