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  • stairway to heaven 2017WFH Winners
    expose Losers

    Personalised productivity
    service providers to users
    gain local brand identity


    Amazon's
    amazing 40% growth to reach $10Bn in business supplies during the Covid quarter exposed the huge deficiencies in service levels from traditional OP dealers.  Amazon became the default 'first call' supplier for 'Everything WFH supplies'. In spite of its dominance, many responsive progressive dealers pivoted powerfully to the new immediate market standards. We highlight the winners....Updated

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  • Gazelle leaps bigboxLess means more
    P r o d u c t i v i t y

    Wake up to new Touchless
    Paper/Officeless, Spotless
    Wasteless business world


    There's no doubt after 5mos of Covid lockdown & 'WFH' that future trends have been brought forward. Consider the acceleration in technology use by all ages: MCommerce, less commuting, Zoom meetings & conferences; hygiene, safety, health & wellness awareness; protective packaging. Moreover the shift towards a greener more sustainable world. We discuss the trends. Updated

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  • commodity cliffPrint/papermakers
    plunge off a cliff

    OPocalypse: Diminished
    demand+economy+Covid


    Most leading OP, Paper & Print makers reported severe sales declines in Q2'20. Printer Paper demand is down 60%+ since 2008; another -30% in Q2;the shift to hygiene and packaging is huge. We analyse Q2 results.  Updated today for Domtar

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  • office depot sinking ship350 2Deceitful Depot
    deeper and down

    New 'ODPCorp' 'Max B2B'
    Smith's 'deckchair shifting'
    cliches on a sinking ship


    Newly named ODP Corporation (ex-Office Depot-OfficeMax), sank at a deepening rate in Q2'20. OP core sales were crushed with hygiene essentials in retail & online softening the decline. We analyse CEO Gerry 'Smudger' Smith's hollow & misleading commentary and update on the 'white knight' life saver.

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  • jones yancey snr TSR 20Will SPR investors

    expand biz supply?

    Is narrowline 'holesaler
    just a buying group play?


    After many failed attempts Genuine Parts finally sold SPRichards to an Investor Group led by TSR's enterprising chief Yancey Jones (pic left). What's the plan? Will it continue a buying group bias or invest in broadline business supply to compete with Amazon? We review

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Screen Shot 2018 11 06 at 4.03.00 PMBrandmakers' TV
ad campaigns

Productivity, wellness &
refreshment the clear focus


Brandmakers in the business supply space are raising their game to reach Lucy, typically the main decision maker at home and in the office. We review the TV ad campaigns of Varidesk, Fellowes, Keurig & Best Buy. Updated 

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lucy buying mobile rlBrand image: 
Why so crucial?

Benefits of Fashionable,
Authentic, Memorable &
Ethical marketing strategy


Progressive resellers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips. Here’s the FAME Index team’s review of the Best of 2018 brand marketing that appeals to the majority user chooser, Lucy.... Updated

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lucy business bike RLBrand image
What's a name?

Benefits of Fashionable,
Authentic, Memorable, and
Ethical marketing strategy


Progressive dealers are getting the importance of brand design. More and more are moving away from a ‘cut-and-paste’ images, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best of 2017 brand marketing...Updated

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Reseller logos Feb 2016Brand image 
What's a name?

Benefits of Fashionable,
Attractive, Memorable,
Evocative logo designs


Progressive dealers are getting the importance of brand image. More and more are moving away from a ‘cut-and-paste’ look, overloaded with cheap ‘kitchen-sink’ impressions of paperclips and stationery. Here’s the FAME Index team’s review of the Best for 2015/16 to date... tomorrow, sorry

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