'Productivity with Personality'
Proficiency Group was founded by Peter Frost (pic right, contact details below) with a simple guiding vision to champion best practice by independent resellers and help them provide "Productivity with Personality" services to users in an immediate, eco-friendly way.
We translate productivity as saving clients ‘time, money and space’; and personalized, as tailored and relevant services based on listening to the subject and creating individual personas.
Usually, this means reaching beyond the buyer to the user-chooser. We nickname this person, Lucy, the typical decision maker for the majority of business supplies purchased. Lucy could be an executive in sales, marketing, HR, training, research, administrative, FM, finance, legal, secretarial or executive assistants or secretaries.
Successful Selling to ‘C level’ e.g. CFO/FD’s
Coaching the reseller’s sales force how to focus selling skills on CFO/FD’s in cooperation with buyer contacts. Training in how to sell-in the productivity power of single source systems and managed print services, from a local source, by cutting costs and cutting carbon emissions. (See typical CFO/FD, Freddy Finance, centre right)
Personalised email marketing campaigns....design and orchestrated marketing. One-to-One direct mail; and moment-to-moment emarketing campaigns to key user-choosers e.g. FM's, FD's, CFO’s, executive PA’s, secretaries we characterise as Lucy (pic right)
Customer Relationship Management (CRM)
Coaching how to build an 'INTIMATE' database of user-chooser email contacts, e.g. typically 5 per customer account. Demonstrating how to create user chooser persona, to facilitate personalised communications: relevant promotions/information, with permission of user choosers e.g. Lucy (pic right)
Inspirational training programmes.
Courses include: selling to the CFO/FD; CRM; personalised emarketing; passionate customer service; ambassador drivers; marketing management; consultative selling skills and sales leadership.
The Reseller Index measures and reports the 6 dimensions of reseller performance. Metrics include: profitability, productivity, customer service, CRM, employee retention and marketability ratios.
Annual surveys and reports include: BrandWatch and logo designs; WebWatch studies of resellers’ webstores inc. mobile webstores; and the FAME Index advertising campaign watch analysis.
Studies include corporate, SMB, CX and SOHO business user-chooser behaviour plus reports. Spend trends and industry analysis. Merger and Acquisition feasibility studies/reports. The annual review of user-chooser buying trends, mainly businesswomen was first published in 2011 and is currently in its 9th edition
Clients using Proficiency Group Services
In the UK (alpha order):
- Bluefish, Northampton (pic right)
- Cawthorne Business Supples, Nuneaton
- Commercial Group, Cheltenham
- Complete Business Solutions, Wakefield
- Danwood Group, Lincoln
- Egan Reid, Stockport
- Image Direct, Hayes, Middlesex
- Irongate Group, Derby
- Langstane, Aberdeen, Scotland
- Penketh's, Liverpool & Manchester (pic right)
- Spicers, Cambridgeshire
- Westcoast, Reading
- Whittakers, Loughboro
- XMA, Nottingham
In the US/Canada (alpha order)
- BASICS Group. Cambridge, Ontario, Canada
- Complete Office, Seattle, WA
- ECi Software Solutions, Fort Worth, TX
- Essendant, Deerfield, IL
- Garveys, Chicago, IL
- HiTouch Business Services, Saddlebrook, NJ
- Innovative, Minneapolis, MN (pic above right)
- Independent Supplies Group, Indianapolis, IN
- Kramer Leonard, Chesterton, IN
- WBMason, Brockton. MA (pic right)
- EMadill, Ladysmith, BC, Canada
- Friends Business Resource, Findlay. OH
- Mills Office Productivity, Vancouver, Canada
- Monk Office, Victoria, BC, Canada
- 3M, St.Paul, MN
- Nickerson, Monroe, OH
- Office Essentials, St.Louis, MO
- Source O&T, Denver, CO
- SPRichards, Atlanta, GA
- S&T Office, St. Paul, MN
- The Supply Room, Richmond, VA
- United Stationers, Deerfield, IL
- Weeks Lerman, New York.
- Di Veroli of Rome
- GBR Rossetto of Padua,
- Karnak, San Marino
Peter Frost may be contacted primarily on +1 312 972 5588 (US)
or +44 7470 239247 (UK).