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Proficiency Group
Marketing Services


Proficiency Group is driven by a simple guiding vision of best practice for independent resellers and marketers to deliver productivity in a personalised and eco-friendly way.

We translate productivity as saving clients ‘time, money and space’; and personalisation as tailored and relevant messages based on listening to the subject and creating individual personas.

Usually, this means reaching beyond the buyer to the user-chooser. We nickname this person, Lucy, the typical decision maker for the majority of business supplies purchased. Lucy could be an executive in sales, marketing, HR, training, research, administrative, FM, finance, legal, secretarial or executive assistants or secretaries.

Beyond-buyer-to-CFOSuccessful Selling to the
‘C level’ e.g. CFO/FD’s

Coaching the reseller’s sales force how to focus selling skills on CFO/FD’s in cooperation with buyer contacts. Training in how to sell-in the productivity power of single source systems and managed print services, from a local source, by cutting costs and cutting carbon emissions. (See typical CFO/FD, Freddy Finance, centre right)

Personalised eMarketing programmes.
Personalised email marketing campaigns....design and orchestrated marketing. One-to-One direct mail; and moment-to-moment email marketing campaigns to key user-choosers e.g.  FM's, FD's, CFO’s, executive PA’s, secretaries

Brilliant brand strategy and design services
Current brand and strategic reviews. Brand name creation and logo design including powerful and memorable straplines. Launching strategic and PR campaigns to inspire management, employees top maximise effect ion the marketplace.

Customer Relationship Management (CRM)
Training in how to build an 'Intimate' database of user-chooser email contacts, e.g. typically 5 per customer account. Training in how to create user chooser persona, to facilitate personalised communications:  relevant promotions/information, with permission of users.

How to measure share of potential spend by customer SIC code e.g. law firms, accountants. How to sell in the ‘gaps’ with personalised productivity focused e-mail promotions and information.

frost-eco-expoInspirational training programmes.
Packaged and tailored training focused in sales, marketing, leadership and management skills. We aim to provide interactive and personalised programmes that inspire action and maintain rapid progress towards agreed goals that maximise clients’ return on investment.

Courses include: selling to the CFO/FD; CRM; personalised emarketing; passionate customer service; ambassador drivers; marketing management; consultative selling skills and sales leadership.

Top Conference and Event management
Organisation of Productivity Shows, Eco Expos tailored for resellers to attract customers decision makers, users and prospects.. Over 70 individual events organised for independent dealers in the US, UK and Italy since 2007.

These are in addition to the annual BREAKTHROUGH marketing conferences held in the UK since 2005, the 7th annual renewal takes place at the Ricoh Arena, Coventry on Wed 7th December 2011; plus the 3 Rethink Pink marketing-to-women conferences held in London between 2004 and 2006.

Customer-EngagementLargeThe Proficiency Index
The Reseller Index measures and reports the 6 dimensions of OP reseller performance. Metrics include: profitability, productivity, customer service, CRM, employee retention and marketability ratios. Please check out the 2011 Proficiency Index report on 6 August.

Annual surveys and reports include: BrandWatch and logo designs; WebWatch studies of resellers’ webstores; and the FAME Index advertising campaign watch analysis.

Market Research user studies
Studies include corporate, SMB and SOHO business user-chooser behaviour plus reports. Spend trends and industry analysis. Merger and Acquisition feasibility studies/reports. The annual review of user-chooser buying trends was published on 10 Aug'11.

Innovative montage 2015Best Practice Benchmarking.
Case studies library of experience include financial/operating models for international manufacturers, wholesalers, distributors and resellers. Past studies include 'HiPROLoco' high productivity/low cost distribution models; brand creation and launch; business planning/KPI models; single source and eco-productivity programmes>

Clients using Proficiency
Group Services
In the UK (alpha order):

  • Anglo in Forest Hill, London
  • Bluefish in Northampton (pic right)
  • Cawthorne Business Supples in Nuneaton
  • Commercial Group of Cheltenham
  • Bluefish-montage-1Complete of Wakefield
  • Danwood Group, Lincoln
  • Egan Reid of Stockport
  • Image Direct in Hayes, Middlesex
  • Irongate Group of Derby
  • Langstane of Aberdeen, Scotland
  • Penketh's in Liverpool
  • Spicers in Sawston, Cambridgeshire
  • XMA in Nottingham

In the US/Canada (alpha order)

  • BASICS Group. Cambridge, Ontario, Canada
  • Complete Office, Seattle, WA
  • ECi Software Solutions, Fort Worth, TX
  • Garveys in Chicago, IL
  • HiTouch Business Services, Saddlebrook, NJ
  • Innovative in Minneapolis, MN (pic above right)
  • wbmason-montage2Independent Stationers, Indianapolis, IN
  • Kramer Leonard, Chesterton, IN
  • WBMason in Brockton. MA (pic right)
  • EMadill, Ladysmith, BC, Canada
  • Mills Office Productivity of Vancouver, Canada
  • Monk Office, Victoria, BC, Canada
  • 3M, St.Paul, MN
  • Nickerson, Monroe, OH
  • Office Essentials, St.Louis, MO
  • SPRichards, Atlanta, GA
  • S&T Office, St. Paul, MN
  • United Stationers, Deerfield, IL
  • Weeks Lerman, New York.

In Italy

  • Di Veroli of Rome
  • GBR Rossetto of Padua,
  • Karnak, San Marino
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